I am often asked by clients, “What is a podcast?” I used to explain the push of RSS and the pull of podcatchers, but now I like to take this approach: podcasting isn’t a medium or a technology, it’s a paradigm shift in the way people consume their media. Consumers now want their media anytime, anywhere and on any device.

Content has become untethered from the restraints of distribution channels, time and space. Since everyone and anyone can create and launch content, consuming the media – the very act of downloading the media to an iPod, desktop, laptop, phone or portable player – has become the distribution.

Content and distribution become one. Who knows the magic we can create with untethered media.

“Make no little plans. They have no magic to stir men’s blood.” So said Daniel Burnham, the brilliant architect who designed and built the famous White City for the 1892 Columbian Exposition in Chicago – a world fair that changed the world.

The words inspire us and our new Association to think big with small media.  Maybe we can change the world, too.