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	<title>Comments on: Tough Love in the Downloadable Media Marketplace</title>
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		<title>By: Christopher Mims</title>
		<link>http://www.downloadablemedia.org/index.php/tough-love-in-the-downloadable-media-marketplace/comment-page-1#comment-18859</link>
		<dc:creator>Christopher Mims</dc:creator>
		<pubDate>Sun, 11 Jan 2009 21:43:07 +0000</pubDate>
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		<description>Agreed. Isn&#039;t this exactly why web video (which lends itself to modes of advertising and measurement that are already familiar to advertisers) is doing better (in terms of CPM) than other forms of downloadable media?</description>
		<content:encoded><![CDATA[<p>Agreed. Isn&#8217;t this exactly why web video (which lends itself to modes of advertising and measurement that are already familiar to advertisers) is doing better (in terms of CPM) than other forms of downloadable media?</p>
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