Ahhh, the very beginning of the New Year, and I have a few download-relevant thoughts I’d like share with ADM members.

- Get green. With just about every company pursuing a green strategy, I resolve to pitch podcasting and digital media as the ultimate green publishing tool. No resources used except bandwidth. PS: Send your proposals electronically.

- Get mobile. With Apple, Google, Yahoo and many other big players getting into the mobile space, this may be the year mobile content starts to take off. I resolve to offer mobile solutions for marketing and communications to all my clients, complementing our podcasting solutions.

- Get social. We all know about FaceBook, MySpace, LinkedIn and other social networking tools, but are we using them best to develop audiences for our podcasts? One industry analyst predicts a billion social network users within 5 years. Best to learn it now, eh? I plan to.

- Get widgets. Once we’re all better at using social networks, widgeting can’t be far behind – creating mini-applications that help our audiences to play, share, vote, save, download, comment, and upload downloadable media. We built our first one last year; more to come this year.

- Get narrow. Leave broadcasting for the big TV networks and stodgy film studios. We’re all about niche audiences. Creating valuable content and making money in this narrowcasting environment is what I resolve to be great at.

- Get video. With 123 million Americans watching video online every month, we all need to do a better job of creating video for streaming, downloading or podcasting. And that means video that is worth it – not video just for the sake of it. Which leads me to my next point.

- Get content. None of this means anything if we forget to put up quality content – stuff that is entertaining, informative, honest and that fulfills an audience need. There used to be a saying in the early days of computers: GIGO or Garbage In, Garbage Out. Same too with downloadable media. If we put garbarge up, the same garbage comes downloaded. And who wants or needs that. Note to self: seen any good user-generated stuff lately? Think again. Think different.

Happy new year!