Comments on: The Importance of An Insertion Order http://www.downloadablemedia.org/index.php/the-importance-of-an-insertion-order This is the official site of the Association for Downloadable Media. Blog posts are authored by the ADM board and members. Tue, 9 Feb 2010 18:21:10 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: raquel wagner http://www.downloadablemedia.org/index.php/the-importance-of-an-insertion-order/comment-page-1#comment-19793 raquel wagner Wed, 16 Sep 2009 15:53:19 +0000 http://www.downloadablemedia.org/index.php/the-importance-of-an-insertion-order#comment-19793 Hi , My name is raquel. I'm just starting in the media business and still have a lot to learn... I'm very grateful for this site and things that I've learn from it. Do you have an example of I/O for agency's and I/O's for publisher's?. I'll be very happy if I can recive that on my mail: raquel@avid-co.com thanks a lot Hi ,

My name is raquel.
I’m just starting in the media business and still have a lot to learn…

I’m very grateful for this site and things that I’ve learn from it.

Do you have an example of I/O for agency’s and I/O’s for publisher’s?.

I’ll be very happy if I can recive that on my mail:
raquel@avid-co.com

thanks a lot

]]> By: Matt Snodgrass http://www.downloadablemedia.org/index.php/the-importance-of-an-insertion-order/comment-page-1#comment-75 Matt Snodgrass Fri, 30 Nov 2007 05:18:37 +0000 http://www.downloadablemedia.org/index.php/the-importance-of-an-insertion-order#comment-75 Very soon, when the ADM committees are formed and hard at work, the membership committee will be developing and supplying these and many other templates. As Susan and Bryan pointed out, they are only templates. Every order is different, even within the same company or campaign, and for legal reasons, you should consult a lawyer to craft your template(s) to your company. There are a few podcasting lawyers (or lawyering podcasters?) whom you can hire to do this for you. To name a couple of ones you've probably seen at P&NME: Jeff Heninger from Reed Smith Colette Vogele from Vogele & Associates They are very knowledgeable. Very soon, when the ADM committees are formed and hard at work, the membership committee will be developing and supplying these and many other templates.

As Susan and Bryan pointed out, they are only templates. Every order is different, even within the same company or campaign, and for legal reasons, you should consult a lawyer to craft your template(s) to your company. There are a few podcasting lawyers (or lawyering podcasters?) whom you can hire to do this for you. To name a couple of ones you’ve probably seen at P&NME:
Jeff Heninger from Reed Smith
Colette Vogele from Vogele & Associates

They are very knowledgeable.

]]> By: Bryan Moffett http://www.downloadablemedia.org/index.php/the-importance-of-an-insertion-order/comment-page-1#comment-62 Bryan Moffett Thu, 29 Nov 2007 15:23:43 +0000 http://www.downloadablemedia.org/index.php/the-importance-of-an-insertion-order#comment-62 Indeed, at NPR we have our standard insertion order, but inevitably usually end up filling out a unique insertion sheet for each agency, who want something that works with their own systems. It's quite a time waster, but necessary. The important point is not that everyone use the same IO form, but that you have all the important items on your order to protect you and clearly explain what value is being exchanged. susan's outlined items are a great guide. One other thing you might consider if you're selling transactionally is share of voice for each flight - how much of the available inventory the buyer is getting. We use Excel for our IOs, which has the handy feature of tabs. All of our sales are CPM/transactional. The first tab is the basic order, with line items for each flight that detail the property, the start/end dates, the guaranteed impressions, the CPM and the estimated share of voice (marked clearly as "not guaranteed" since traffic can fluctuate) - and of course the calculated price. Then, a second tab has detailed information on the podcasts for reference. We'll soon be adding a third tab with our sponsorship guidelines and restrictions, so it's all in one place. The T&Cs are a separate sheet that is signed once for each relationship. Indeed, at NPR we have our standard insertion order, but inevitably usually end up filling out a unique insertion sheet for each agency, who want something that works with their own systems. It’s quite a time waster, but necessary.

The important point is not that everyone use the same IO form, but that you have all the important items on your order to protect you and clearly explain what value is being exchanged. susan’s outlined items are a great guide. One other thing you might consider if you’re selling transactionally is share of voice for each flight – how much of the available inventory the buyer is getting.

We use Excel for our IOs, which has the handy feature of tabs. All of our sales are CPM/transactional. The first tab is the basic order, with line items for each flight that detail the property, the start/end dates, the guaranteed impressions, the CPM and the estimated share of voice (marked clearly as “not guaranteed” since traffic can fluctuate) – and of course the calculated price.

Then, a second tab has detailed information on the podcasts for reference. We’ll soon be adding a third tab with our sponsorship guidelines and restrictions, so it’s all in one place. The T&Cs are a separate sheet that is signed once for each relationship.

]]> By: Susan Bratton http://www.downloadablemedia.org/index.php/the-importance-of-an-insertion-order/comment-page-1#comment-50 Susan Bratton Wed, 28 Nov 2007 19:46:21 +0000 http://www.downloadablemedia.org/index.php/the-importance-of-an-insertion-order#comment-50 Thanks for the comment, Rob. No need to wait! There are tens of thousands of insertion orders in the market. Every agency has their own unique form. It always contains this basic set of data but can be modified by media type and by company. You can start today to create your own IO for your business needs. And we'll also create a standard template for our members who are happy with a generic, professional template they can put their logo on. To each their own! Thanks for the comment, Rob.
No need to wait!
There are tens of thousands of insertion orders in the market. Every agency has their own unique form. It always contains this basic set of data but can be modified by media type and by company.
You can start today to create your own IO for your business needs. And we’ll also create a standard template for our members who are happy with a generic, professional template they can put their logo on.
To each their own!

]]> By: Rob Blatt http://www.downloadablemedia.org/index.php/the-importance-of-an-insertion-order/comment-page-1#comment-47 Rob Blatt Wed, 28 Nov 2007 14:30:58 +0000 http://www.downloadablemedia.org/index.php/the-importance-of-an-insertion-order#comment-47 If you have a list of all of the things that need to be included in the IO, then why does everyone have to wait in order to get a template? I see posting the list of criteria for an IO as an invitation for people to create their own non-standard and potentially confusing IO's to the space and causing confusion. If you have a list of all of the things that need to be included in the IO, then why does everyone have to wait in order to get a template? I see posting the list of criteria for an IO as an invitation for people to create their own non-standard and potentially confusing IO’s to the space and causing confusion.

]]> By: Regular Blog Posts from the Association for Downloadable Media | Learn How to Podcast http://www.downloadablemedia.org/index.php/the-importance-of-an-insertion-order/comment-page-1#comment-40 Regular Blog Posts from the Association for Downloadable Media | Learn How to Podcast Wed, 28 Nov 2007 04:21:32 +0000 http://www.downloadablemedia.org/index.php/the-importance-of-an-insertion-order#comment-40 [...] The Importance of an Insertion Order | by Susan Bratton [...] [...] The Importance of an Insertion Order | by Susan Bratton [...]

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