Tag Archive | "sponsorship"

General Updates, Podcast Production, Podcast Promotion

Podcasting: The Curse of Convenience

August 20, 2008 1 comment

I recently gave a talk at the New Media Expo on the efficacy of podcast advertising and some additional data on the makeup of the audience for downloadable media. I concluded that talk with three points for my audience to ponder (and if you were there on that Friday afternoon, I’m honored and grateful you [...]

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Advertising & Standards

A German Discussion On Monetization

November 24, 2007 2 comments

On Wednesday I had a discussion with my partners from Adlateral and German Über-Podcaster Alex Wunschel about the difficulties of monetizing German podcasts.
We quickly agreed that the size of the market (maybe just about a quarter of the US in reach) cannot be the reason. Advertising financed media works all around the globe no matter [...]

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