As a result of the work done by Kiptronic’s Dave Rowley and his Terminology Standardization committee, the ADM invites you to provide input on downloadable media’s ever changing terminology.

Based on the committee’s charter “To collect, refine, propose, correlate, and present standard terms used in our industry for the benefit of publishers, advertisers and consumers of downloadable media.” the ADM has a established a Terminology Wiki to allow you to add to or comment on the terms that have been established to date.

As I noted at the outset, our taxonomy tends to be evolving. Hence the wiki. If you note new terminology emeging, whether it be to describe something new or existing, please take time to note it on the wiki. We will then inlcude it as part of our information provided to those offering potential revenue sources the industry we serve. Buyers of ADM member services and products will be better able to participate if they know, understand and use the language that is unique to them.

It should be noted that, just as an organization is strong because of it’s members, a wiki is only as strong as those who provide and edit content. Please take a moment to visit and share your knowledge!

Thanks to Dave Rowley and his committee for all of their work in establishing this valuable tool.

We will be featuring regular interviews with leaders in the new media industry focusing on the business of monetizing downloadable content.

Today’s guest is Kent Nichols, the co-creator of the online video show “Ask A Ninja,” which has been featured on major television and print news outlets that include CNN, ABC News, the Wall Street Journal, BusinessWeek, and NPR. “Ask A Ninja” has been downloaded over 80 million times and was named YouTube¹s Best Series in 2006. The show has propelled the co-creators into Hollywood with a feature film deal and the popular Ninja Handbook. “Ask A Ninja” is one of the first independently produced internet shows to achieve monetary success.

Listen in to hear how Kent and his partner turned $60,000 raised from friends and family into a brand that generates estimated revenues of over $1MM per year. Kent offers recommendations for content creators including the most important rule for building an audience and reasons for working with ad buyers and Hollywood agents.

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