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General Updates, Market Outreach, Metrics and Measurement, Podcast Promotion

eMarketer Headline Needs a “Yet”

May 15, 2009 2 comments

On Wednesday of this week eMarketer released data indicating, as they trumpeted, “Podcasting Not Too Profitable.” A headline that got my attention, as it would anyone who is dedicated to monetizing any kind of downloadable media. The last thing we want to hear is that money isn’t being made by people generating incredible content. I [...]

General Updates

The Synergy of Podcasting and Mobile

March 5, 2009 No comments yet

eMarketer recently issued their annual US podcasting audience report, which overall, seems very encouraging both in terms of usage trends as well as advertising opportunities. The report mentions the movement of major media into this space and how this is helping to attract advertisers. It also points to the iPhone as a major factor that’s [...]

Tag Archive | "emarketer"

eMarketer Headline Needs a “Yet”

The Synergy of Podcasting and Mobile

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