The ADM hosted a webcast called “The Podcast Consumer Revealed” from Tom Webster of Edison Research yesterday. Thanks very much to all that attended. This is the sort of resource the Association for Downloadable Media will continue to provide.
Those that attended got a firsthand look at who uses podcasts and how they use them. Some [...]
On Wednesday of this week eMarketer released data indicating, as they trumpeted, “Podcasting Not Too Profitable.” A headline that got my attention, as it would anyone who is dedicated to monetizing any kind of downloadable media. The last thing we want to hear is that money isn’t being made by people generating incredible content. I [...]
Included in the mission statement of the ADM you’ll find, “To provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in downloadable media…” In keeping with that mission we present “The Podcast Consumer Revealed – 2009,” webcast on May 21st, 2009, at 1:00 EST.
In this [...]