First, let me say thanks to Chris MacDonald for the opportunity to serve you. I have often talked and blogged about the ADM since my joining last year. The concept of an organization that can help a relatively young medium prosper and grow while maintaining its unique nature is truly a noble cause, one I happily join.

The press release with the always enthralling “More About Phil Wilson” can give you a glimpse of my work history and some of things I’m currently pursuing. Beyond that I should say that, after so many years in “traditional media”, I am thrilled to be part of this exciting, growing, and refreshingly creative and relatively uncharted space. I believe that the knowledge I have gained in broadcast…of what works and what doesn’t and what’s right and what’s wrong with it…will serve me well in helping the ADM and the industry it represents achieve it’s goals.

Personally, I have incredible respect and admiration for those in the downloadable arena. I am always impressed and inspired by the content that is produced. As in any art form and I believe it is an art, there are those that will choose to produce content for the sake of that art, those that produce content with the intention to generate revenue, or perhaps, find there is an opportunity to do both.

It is for those that seek to monetize their work that the Association for Downloadable Media is here to serve. The ADM will continue to establish and champion standards and guidelines, making it easier for advertisers and media buyers to be part of and understand. It will also continue to seek to provide its members with the knowledge and tools to better promote their work to that group of advertisers and buyers as well as the public at large.

In my role as Director for the ADM I look forward to help guide the projects undertaken by its passionate board and committees. Through my many conversations with Chris, Susan Bratton, Duncan Perry, Mathew Snodgrass and many of the other forward thinkers of the ADM I’m confident that you as a member are in great hands and will reap the rewards of the Association’s efforts.

If there is any question I can answer or anything I can do for you, please do not hesitate to reach out to me at pwilson@downloadablemedia.org.