We are currently seeking an ADM member to help assist me with managing the second core goal listed below. If you are knowledgeable with the challenges of calculating download measurements and would like to help, please contact me at measurement (at) downloadablemedia (period) org.

Core goals and objectives:

1. Create terminology, definitions and classifications of download measurement techniques. We will be interacting with the Terminology Standardization Committee.
2. Create formulas for calculating auditable download measurements of media.
3. Research methods to gather audience information and revenue reporting in the space.
4. Create procedures for accurately gathering audience demographics.

Beyond the core objectives, the Committee may also address the following objectives, if time allows.

• Make recommendations for the HTTP protocol to report completed downloads.
• Create an exportable file format, most likely in XML, that reports download statistics from video sharing web sites such as YouTube. The format would allow video content creators to easily export statistics from these sites to quickly combine for reporting total audience statistics.
• Recommend formulas for unifying the download measurement of different media formats for a specific episode. For example, video podcasts are typically distributed in multiple formats such as wmv or mp4. The formulas would allow for reporting of these downloads as a unified total.
• Research future media technologies that could add additional download measurement information such as play totals.

The ADM Committees have an opportunity to forge standards in the space that will give confidence to those who are unsure of the industry. If you are not an ADM member, I encourage you to join and help us mold the future of new media.

I believe participation is key. I would like to take this opportunity to invite interested ADM members to participate in the Measurement Committee by sending me a note via my E-mail: measurement [at] downloadablemedia [.] org.

The Measurement Committee will require a lot of research, analytical analysis and technical knowledge regarding the challenges of measuring media downloads. Even though I am eager to get as many ADM members involved in the process as possible, it is key that appointed committee members have the necessary skills and knowledge to achieve the Committee’s objectives. Once I receive the Charge of the Committee, the number of members and necessary skills will help me determine which ADM members will best serve on the committee. Following the ADM’s kick-off meeting on Monday, I will start a dialog with those who wish to participate to determine which members to appoint. I was just notified there will be no limit to the number of members on a committee. To allow for maximum participation, any ADM member may join the Measurement Committee.

Thanks everyone for the opportunity to serve as Chair of the Measurement Committee. I look forward to making history with everyone.