Matthew Snodgrass from ADM and Lippe Taylor interviews Scott Monty, head of social media for Ford Motor Company. Scott, formerly with Crayon, joined Ford just five months ago at a tumultuous time for both Ford and the U.S. auto industry in general. News and rumors are flying around the Web about the auto industries’ tough financial times, but Scott is finding a way to manage the mayhem and create real conversations about what Ford is doing in a time of crisis.

The Ford Story – http://thefordstory.com
Ford Digital Snippets – http://ford.digitalsnippets.com
Ford’s Corporate Twitter account – http://twitter.com/FordDriveOne

Scott Monty is currently the head of social media for Ford Motor Company, where he holds the title Global Digital & Multimedia Communications Manager. While his role is based in the Corporate Communications area, he is a strategic advisor on all social media activities across the company. From blogger relations to marketing support to customer service to internal communications and more, social media touches many facets of Ford business, and Scott is there to ensure it is consistent across all of them. You can follow Scott (@scottmonty) on Twitter.

Matt Snodgrass is the secretary of the ADM and is SVP of Digital Marketing for Lippe Taylor, a brand communications agency based in Manhattan. Matt has been involved with digital production and marketing for over 10 years. You can reach him at mattsnod (Twitter/Flickr/Skype), mattsnod@yahoo.com, and www.mattsnod.com