Know your audience…and talk to them.

‘Dancing With the Stars’ crowns a speedy winner. –USA Today

Spice Girl Mel B loses ‘Dancing With The Stars.’ –Daily Telegraph (UK)
These two headlines really drive home the point of “knowing your audience.” Same story…different audience. If you’re podcasting, video podcasting, blogging, or even writing a letter for that matter, you probably know who your audience [...]