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Tag Archive | "Association for Downloadable Media"

Untethered Media

November 20, 2007 No comments yet

I am often asked by clients, “What is a podcast?” I used to explain the push of RSS and the pull of podcatchers, but now I like to take this approach: podcasting isn’t a medium or a technology, it’s a paradigm shift in the way people consume their media. Consumers now want their media anytime, [...]

Advertising & Standards, Membership

The Media’s The Message

November 19, 2007 No comments yet

Marshall McLuhan high priest of pop culture, talked about the “medium” being the message in regards to TV and other forms of PR/mass messaging. I’m a big MM fan, so I respectfully posit that nowadays the Media is the message. No matter what your content, how are you getting it out to the public? Are [...]

Tag Archive | "Association for Downloadable Media"

Untethered Media

The Media’s The Message

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