Tag Archive | "advertising"

eMarketer Headline Needs a “Yet”

May 15, 2009 2 comments

On Wednesday of this week eMarketer released data indicating, as they trumpeted, “Podcasting Not Too Profitable.” A headline that got my attention, as it would anyone who is dedicated to monetizing any kind of downloadable media. The last thing we want to hear is that money isn’t being made by people generating incredible content. I [...]

Flexibility With Buyers is Key

May 7, 2009 No comments yet

It seems like everyone has gotten sick and tired of the econolypse and is ready to get back to business, but it’s still very slow-going. Being flexible is the biggest weapon at your disposal.

Why Standards?

April 8, 2009 No comments yet

Many producers in the new media space are still woefully unaware of the importance of organizations that provide a foundation for their successful growth and monetization in the medium. The key issue for many of them is that they don’t see the advantages found in supporting groups like the ADM and the standards and producer [...]

A Tale of Two Widgets

March 9, 2009 No comments yet

Lately, we’ve all been through what some would call “the best of times” and others “the worst of times.”  This is a tale of two widgets.
Join me in the ADM time machine for trip back in time.
Back to 2007
Company A was big and powerful in their niche.  Company A widgets were the standard upon which [...]

Get The Download! Interview with Susan Bratton: ADM: Past Present and Future

February 2, 2009 1 comment

Welcome to “Get the Download” from the Association for Downloadable Media.
David Lawrence interviews Susan Bratton on the history and direction of the ADM.  They talk about the early days of the ADM’s formation, the challenges of starting an association, and the direction they are looking to go in the future. Discover the connection ADM has to [...]


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