Included in the mission statement of the ADM you’ll find, “To provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in downloadable media…” In keeping with that mission we present “The Podcast Consumer Revealed – 2009,” webcast on May 21st, 2009, at 1:00 EST.
In this [...]
Mark Ramsey had an interesting post on his blog Hear2.0 and graciously allowed me to repost it hear. Mark is a thought leader in the radio space and is a strong advocate for the integration of new media tools by the broadcast medium. He makes some interesting points regarding different types of radio podcasts.
In addition [...]
Many producers in the new media space are still woefully unaware of the importance of organizations that provide a foundation for their successful growth and monetization in the medium. The key issue for many of them is that they don’t see the advantages found in supporting groups like the ADM and the standards and producer [...]
eMarketer recently issued their annual US podcasting audience report, which overall, seems very encouraging both in terms of usage trends as well as advertising opportunities. The report mentions the movement of major media into this space and how this is helping to attract advertisers. It also points to the iPhone as a major factor that’s [...]
As a result of the work done by Kiptronic’s Dave Rowley and his Terminology Standardization committee, the ADM invites you to provide input on downloadable media’s ever changing terminology.
Based on the committee’s charter “To collect, refine, propose, correlate, and present standard terms used in our industry for the benefit of publishers, advertisers and consumers of [...]
Subscribe to the ADM Blog
Subscribe to the ADM Podcast only.
Add the Podcast to iTunes
Add the Podcast to Zune