If you are on the fence about attending the ADM Forum at ad:tech, here are more reasons for you to justify your trip!

For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 11 shows in 7 countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.

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First Standards and Guidelines To Be Presented at ADM Forum at ad:tech San Francisco

Washington, DC (PR WEB) March 10, 2008 — The Association for Downloadable Media (ADM) announced today the appointment of a special advertising agency liaison to the organization, along with the confirmation of a fourteen-member Ad Council, comprised of media professionals from leading interactive advertising agencies.

The council will act as a sounding board for the ADM committees, which are creating downloadable media advertising standards and guidelines. David Herscott, President of San Diego-based interactive agency MEA Digital, has been appointed the liaison between the Ad Council of media strategists and the ADM committee chairs.

The Association for Downloadable Media is committed to advancing its charter: creating a landscape favorable to the commercialization of portable media. The ADM’s focus includes revenue generation from advertising and sponsorships of audio and video podcasts, (aka vidcasts, or vlogs), and other digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come.

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I noticed a stream of Twitters going by yesterday from podcasters Leo LaPorte and Steve Gillmor about the ADM. They caught wind of our Ad Council press release and hadn’t heard of the ADM before.

Here are their comments:

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Contact Bryan Moffett for your discount code to save a bundle on the full conference pass. Make sure you register for the keynotes/exhibits only free pass if you are just coming to the ADM Forum.

http://ad-tech.com

As you’ve hopefully seen by now, ADM is planning a special series of forums and sessions at ad:tech San Francisco, April 15-17. This is a great opportunity to put podcasting and downloadable media in the spotlight at a world-class digital marketing conference.

The early bird deadline for registration is March 14! So there’s only a few weeks left to get the best rate! And here’s the best part: ADM members will receive an exclusive discount on ad:tech registration fees.

Here’s a brief glimpse into the ADM lineup at ad:tech. April 16 will feature a full morning of forums specifically devoted to podcasting and downloadable media:

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This month I’ll follow up with the next piece from my series on education and the use of new media production techniques as a tool for learning.  I have already outlined the overall points in the first installment.  Last time, I discussed the ways teachers can save time and effort by putting podcasting and other new media production techniques to use in the classroom.

While it’s always helpful for an instructor to provide resources to students directly, there are a number of ways for a student to find the resources they need for themselves.  Students can find existing downloadable audio and video content via search engines and podcast directories that better fits their own specific needs beyond the suggestions of the teacher. But these students have the potential to be more than just consumers of new media. One of the most powerful aspects of new media creation is that anyone can produce it.  Savvy students are creating powerful study tools for themselves and others with a minimum of effort and skill.

It is through creativity that higher forms of learning takes place.  Learning progresses along many levels from the early phase of knowledge acquisition and rote memory through basic comprehension and into simple application of learned concepts.  Beyond this the student begins to take their learning and examine it in order to adapt it to new situations.  One great way to do this is through creation of new media that instructs themselves as well as others.

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This posting, from ADOTAS, covers the current situation between the IAB and the FTC on handling personally identifiable online data and it’s use in advertising targeting.

It’s a good read.

There are particularly good number of interesting blog posts this week about podcasting and downloadable media that I want to point you toward:

David Schroeder of American Chronicle writes about the value for marketers of reaching customers in niche markets.

TechMoz uncovers a new patent, filed by Apple, that aggregates specific snippits of multiple podcasts and talks about the implications for advertising inherent in this mash-up concept.

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I couldn’t help but notice a collective global sigh of disappointment this past January. It seems every time Steve Jobs (CEO of Apple Inc., formerly Apple Computer, Inc; ticker: aapl; web: www.apple.com.) sticks his head out of his hole in Cupertino, whether he sees his shadow or not, manages to thrill people and change the world in some small though significant way. But not this time.A nd it’s not that he had nothing to say at the most recent Macworld. He introduced significant upgrades to the iPhone and Touch iPod. He revised the seminal tool of total home convergence, Apple TV, adding the ability to rent and buy movies directly and instantly through your TV to its abilities to play video, share music, and display pictures. He unveiled an all-in-one wireless router and storage back-up device. And, just because he could, he also unveiled the world’s thinest, lightest full-size computer. Any one of these is a first in the world. Everyone of these is unique. Each one is a significant achievement to be celebrated in the annals of computer lore.

Spoiled with Riches

Yet, the crowd at Macworld, and those following the proceedings via some form of live stream from work or home, all seemed to be craning their collective necks to see what else he had in store for them. What else was hidden behind that curtain. People were almost delirious in anticipation of the famous, “Oh, and just one more thing.”What were they looking for? More importantly, why were they looking? Because while these were all fine new products, there was nothing shocking. There was nothing that left people gasping in the streets wondering if it was too late to invest in Apple stock. The issue was, these were more like Dell or HP innovations, predictable and ordinary, not Apple announcements. It was at that very point that I realized that Apple was no longer a computer company, or a design engineering boutique, or a software company. Apple has become the social and cultural visionary of the electronics age. Apple is to the world today what Japan was in the 1970’s and 1980’s. Continue reading »

Earlier this month, Duncan Perry (Treedia Labs), Risto Koski (Nokia), and myself (Podtrac) gave a presentation and panel discussion on behalf of the ADM at the “International Conference on Online Media Measurement” in Barcelona, (http://www.i-com.org).  The presentation and panel was well received and we encouraged all interested attendees to join the ADM. 

Several different associations and leaders in other online media from many parts of the world presented as well.  From the IAB, to international mobile providers, to IPTV platforms, to gaming platforms, many companies and groups of companies are trying to solve for how to package themselves in a meaningful way to advertisers, and how to assess and describe the value they are delivering.  

Agencies in turn are struggling to understand the unique dynamics of each ad media silo, make needed judgments about which media and metrics may be better for certain targets and objectives, make comparisons between old and new media, and then somehow bring it all together in a strategy that makes sense for their clients.  It’s a daunting task when considering the number of media silos, the variety of metrics, the amount of data, and the number of potential media partners in any one media silo. 

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