Comments on: Measurement Committee – Participation is Key http://www.downloadablemedia.org/index.php/measurement-committee-%e2%80%93-participation-is-key This is the official site of the Association for Downloadable Media. Blog posts are authored by the ADM board and members. Tue, 9 Feb 2010 18:21:10 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Terri in Tokyo http://www.downloadablemedia.org/index.php/measurement-committee-%e2%80%93-participation-is-key/comment-page-1#comment-233 Terri in Tokyo Sat, 08 Dec 2007 03:29:23 +0000 http://www.downloadablemedia.org/index.php/measurement-committee-%e2%80%93-participation-is-key#comment-233 Thanks for this Angelo, and Jamie, I agree with you. My personal experience producing podcast series for the past 2 years illustrates why I want to join this committee and help solidify standards: our episodes (english as a second language for Japanese people in Japan) routinely got 20-30,000 downloads per week. Our shows hit #2 in the iTunes general charts, and every one has gone to #1 in the education charts. One particular series has had 1.2+million downloads since it started a year ago (verified both by our server and by feedburner). But it's such a slog to get Japanese companies to understand the value of these engaged, on demand people, in large part because there's not a single standard that is 'certified' (with all the accompanying fanfare). So, it's in that context that I read this article http://tinyurl.com/39weah about NHK (the national broadcaster - huge reach, huge budgets) doing an ESL internet radio show that began in April and topped 4500 downloads by September - and it costs about $5.00 per month... I want that ADM certification in my arsenal to help large companies here understand and invest resources in the value of, as Jamie said: "real eyes and ears". best, Terri Thanks for this Angelo, and Jamie, I agree with you. My personal experience producing podcast series for the past 2 years illustrates why I want to join this committee and help solidify standards: our episodes (english as a second language for Japanese people in Japan) routinely got 20-30,000 downloads per week. Our shows hit #2 in the iTunes general charts, and every one has gone to #1 in the education charts.

One particular series has had 1.2+million downloads since it started a year ago (verified both by our server and by feedburner). But it’s such a slog to get Japanese companies to understand the value of these engaged, on demand people, in large part because there’s not a single standard that is ‘certified’ (with all the accompanying fanfare).

So, it’s in that context that I read this article http://tinyurl.com/39weah about NHK (the national broadcaster – huge reach, huge budgets) doing an ESL internet radio show that began in April and topped 4500 downloads by September – and it costs about $5.00 per month…

I want that ADM certification in my arsenal to help large companies here understand and invest resources in the value of, as Jamie said: “real eyes and ears”.

best,

Terri

]]> By: Jamie Davis http://www.downloadablemedia.org/index.php/measurement-committee-%e2%80%93-participation-is-key/comment-page-1#comment-231 Jamie Davis Fri, 07 Dec 2007 21:41:41 +0000 http://www.downloadablemedia.org/index.php/measurement-committee-%e2%80%93-participation-is-key#comment-231 Angelo, I think that this committee is one of the most valuable to me the individual podcasters. I know that I don't really care what number the committee comes up with. I just want you all to get an answer that all parties can live with so that I can point at my numbers and say they are ADM certified and have that be the end of that conversation. I think we all are in agreement that whatever numbers we come up with are more based in real eyes and ears than anything that broadcast is using right now. Angelo,

I think that this committee is one of the most valuable to me the individual podcasters. I know that I don’t really care what number the committee comes up with. I just want you all to get an answer that all parties can live with so that I can point at my numbers and say they are ADM certified and have that be the end of that conversation.

I think we all are in agreement that whatever numbers we come up with are more based in real eyes and ears than anything that broadcast is using right now.

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