Today I heard one of the most engaging, lively, and poignant discussions on the state of the podcasting industry. I’m a regular listener of Adam Christianson’s The MacCast, where he dispenses a healthy dose of Mac news and tips twice weekly. However, a recent episode featured the audio from the Mac Podcaster Meet-up 2008 held at this year’s MacWorld Expo. The panel featured top tech podcasters such as Scott Bourne (Apple Phone Show), Leo Laporte (MacBreak Weekly), Dave Hamilton (Mac Geek Gab), Ken Ray (Mac OS Ken), Cali Lewis (Geek Brief TV), and Victor Cajiao (Typical Mac User).

The discussion touched upon the perceived leveling off of podcast growth (perhaps just in tech), growth areas for other podcast categories, and the need for an association like the ADM to bring some order to podcasting when it comes to metrics and reporting.

It’s a long episode but worth every minute, so I encourage you to take a listen. And kudos to Adam and Victor to bringing this to us. It’s important that we all take notice of the impending business need for podcasting to play in the sandbox with other media and not get sand kicked in our faces.