Comments on: Know your audience…and talk to them. http://www.downloadablemedia.org/index.php/know-your-audience%e2%80%a6and-talk-to-them This is the official site of the Association for Downloadable Media. Blog posts are authored by the ADM board and members. Tue, 9 Feb 2010 18:21:10 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Susan Bratton http://www.downloadablemedia.org/index.php/know-your-audience%e2%80%a6and-talk-to-them/comment-page-1#comment-67 Susan Bratton Thu, 29 Nov 2007 21:18:25 +0000 http://www.downloadablemedia.org/index.php/know-your-audience%e2%80%a6and-talk-to-them#comment-67 Phil, This is a great post and thank you for sharing your expertise. I call this "persona" marketing. I advise all of my hosts and I push myself to employ this practice of talking to one person. I give this "persona" a name and imbue them with a personality so they become very "real" in my mind's eye. When I'm recording DishyMix, I have "Andy" in my focus. Andy is my sophisticated listener, he knows everyone in the digital marketing industry, he's married, one son (2 years old), he lives in Chicago, he's steeped in traditional and digital marketing, he wants to know everyone's latest thinking about the digital transformation of marketing, he not only reads business books, but he's written one (!) and he listened to my show because he wants not only to be entertained but he wants to get new perspectives from other intelligent executives in his industry and he wants to be "in the know" about juicy personal tidbits of the famous names in the Internet, media, advertising and marketing business. I keep this all in my mind when I'm doing my show, speaking directly to "Andy" as much as I can. It's great advice! And it's <em>hard</em> to do! Thanks for the great tip and reminder. Suz Phil,
This is a great post and thank you for sharing your expertise. I call this “persona” marketing. I advise all of my hosts and I push myself to employ this practice of talking to one person.

I give this “persona” a name and imbue them with a personality so they become very “real” in my mind’s eye.

When I’m recording DishyMix, I have “Andy” in my focus.

Andy is my sophisticated listener, he knows everyone in the digital marketing industry, he’s married, one son (2 years old), he lives in Chicago, he’s steeped in traditional and digital marketing, he wants to know everyone’s latest thinking about the digital transformation of marketing, he not only reads business books, but he’s written one (!) and he listened to my show because he wants not only to be entertained but he wants to get new perspectives from other intelligent executives in his industry and he wants to be “in the know” about juicy personal tidbits of the famous names in the Internet, media, advertising and marketing business.

I keep this all in my mind when I’m doing my show, speaking directly to “Andy” as much as I can.

It’s great advice! And it’s hard to do!
Thanks for the great tip and reminder.
Suz

]]> By: Rob Blatt http://www.downloadablemedia.org/index.php/know-your-audience%e2%80%a6and-talk-to-them/comment-page-1#comment-63 Rob Blatt Thu, 29 Nov 2007 15:44:59 +0000 http://www.downloadablemedia.org/index.php/know-your-audience%e2%80%a6and-talk-to-them#comment-63 I think it's also important that once you have an audience, you make sure that your imagined one is malleable. Once your audience is there, you might want to consider making them your target audience instead of your imaginary one. I think it’s also important that once you have an audience, you make sure that your imagined one is malleable. Once your audience is there, you might want to consider making them your target audience instead of your imaginary one.

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