Included in the mission statement of the ADM you’ll find, “To provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in downloadable media…” In keeping with that mission we present “The Podcast Consumer Revealed – 2009,” webcast on May 21st, 2009, at 1:00 EST.

In this public webcast, ADM Member Tom Webster from Edison Research will  present the fourth iteration of this widely-cited, authoritative look at the growing audience for audio and video podcasts. The event will be free and requires pre-registration at https://www2.gotomeeting.com/register/502857363.

In the recently published Edison Research/ Arbitron 2009 update to their “Infinite Dial” study, results offered up hints of good news for podcasters. With awareness of podcasting increasing from 37% to 43%, and the percentage of Americans who have ever listened to an audio podcast growing to 22%, podcast consumption appears ready to break into the mainstream. According to Edison Research’s Tom Webster, “If you are in the business of creating downloadable media, this is key, significant research that you won’t want to miss.” He goes on to say, “This report and webcast will look at demographics and usage, key audience behaviors, content preferences, and attitudes towards advertising and sponsorships.”

The webcast will last one hour and will include time for your questions. Participants will also be able to download the presentation prior to its wider public release.

Please join us for this ADM event.

ABOUT EDISON

Edison Research is a global leader in market and consumer research for businesses and media organizations worldwide, and has been the sole provider of exit poll information to the six major news organizations
–ABC, CBS, CNN, FOX, NBC and the Associated Press–since 2003. As part of this effort, Edison has conducted exit polls and collected precinct vote returns to project and analyze results for every major primary and the general elections in 2004, 2006 and 2008.  Edison provides companies with custom research solutions to measure audience, effectiveness and other key metrics of marketing and advertising campaigns. They are, along with Arbitron, the co-authors of the widely-quoted Internet and Multimedia Research Series, now in its 17th iteration.