How to Speak Downloadable Media

Posted on February 26, 2009 by Phil Wilson

ADM Wiki

As a result of the work done by Kiptronic’s Dave Rowley and his Terminology Standardization committee, the ADM invites you to provide input on downloadable media’s ever changing terminology.

Based on the committee’s charter “To collect, refine, propose, correlate, and present standard terms used in our industry for the benefit of publishers, advertisers and consumers of downloadable media.” the ADM has a established a Terminology Wiki to allow you to add to or comment on the terms that have been established to date.

As I noted at the outset, our taxonomy tends to be evolving. Hence the wiki. If you note new terminology emeging, whether it be to describe something new or existing, please take time to note it on the wiki. We will then inlcude it as part of our information provided to those offering potential revenue sources the industry we serve. Buyers of ADM member services and products will be better able to participate if they know, understand and use the language that is unique to them.

It should be noted that, just as an organization is strong because of it’s members, a wiki is only as strong as those who provide and edit content. Please take a moment to visit and share your knowledge!

Thanks to Dave Rowley and his committee for all of their work in establishing this valuable tool.

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