Comments on: eMarketer: Majority of Podcast Consumption Happens on Desktops http://www.downloadablemedia.org/index.php/emarketer-majority-of-podcast-consumption-happens-on-desktops This is the official site of the Association for Downloadable Media. Blog posts are authored by the ADM board and members. Tue, 9 Feb 2010 18:21:10 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Angelo Mandato http://www.downloadablemedia.org/index.php/emarketer-majority-of-podcast-consumption-happens-on-desktops/comment-page-1#comment-553 Angelo Mandato Thu, 07 Feb 2008 08:22:52 +0000 http://www.downloadablemedia.org/index.php/emarketer-majority-of-podcast-consumption-happens-on-desktops#comment-553 I think the way the survey is written could steer the result to either help the stats for mobile devices or for desktop consumption. Anyone who has a portable media player will have most likely consumed podcasts both on the portable media player and in the podcatcher application. Video podcasts may be another factor to this difference. Speaking for myself, I can tell you that I listen to a lot of podcasts directly on my computer, I also sync the same shows to my mp3 player and listen to shows on the move and for long road trips I burn podcasts to CD-RW's to listen to in my car. Video is another story all together. I can watch some types of videos on my mp3 player, but I don't even bother because the screen is so small. I'm sure even the most die hard iPod users may still watch most of their video podcasts directly in iTunes simply because the video looks better. Back in 2003, I was using tools to download audio streams from NPR to convert them to mp3 so I could listen to them on my car's mp3 player. NPR has a niche audience of very highly technical listeners, which could be another factor. Rather than focusing on desktop/portable device consumption, I would want to find out how many people listen to podcasts while in the car, on a jog, at work, etc... I'll be honest, podcasts that I listen to walking the dog or in the car get a lot more of my attention than when I listen to them while working at my computer. Another question I would like to see in a survey is to ask how many different computers/places do you consume podcasts from on a weekly basis.Speaking for myself, I'll download podcasts at work specifically to listen to at work and download other podcasts at home that I sync to my mp3 player. I think the way the survey is written could steer the result to either help the stats for mobile devices or for desktop consumption. Anyone who has a portable media player will have most likely consumed podcasts both on the portable media player and in the podcatcher application. Video podcasts may be another factor to this difference.

Speaking for myself, I can tell you that I listen to a lot of podcasts directly on my computer, I also sync the same shows to my mp3 player and listen to shows on the move and for long road trips I burn podcasts to CD-RW’s to listen to in my car.

Video is another story all together. I can watch some types of videos on my mp3 player, but I don’t even bother because the screen is so small. I’m sure even the most die hard iPod users may still watch most of their video podcasts directly in iTunes simply because the video looks better.

Back in 2003, I was using tools to download audio streams from NPR to convert them to mp3 so I could listen to them on my car’s mp3 player. NPR has a niche audience of very highly technical listeners, which could be another factor.

Rather than focusing on desktop/portable device consumption, I would want to find out how many people listen to podcasts while in the car, on a jog, at work, etc… I’ll be honest, podcasts that I listen to walking the dog or in the car get a lot more of my attention than when I listen to them while working at my computer.

Another question I would like to see in a survey is to ask how many different computers/places do you consume podcasts from on a weekly basis.Speaking for myself, I’ll download podcasts at work specifically to listen to at work and download other podcasts at home that I sync to my mp3 player.

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