Executive Board Nominees

All nominations appear by position in alphabetical order.

Chair Nominations
Vice Chair Nominations
Secretary Nominations
Treasurer Nominations

Chair Nominations

ADM Chair Nominee
John Furrier
Founder, PodTech Network, Inc.

John is the founder and recent CEO of PodTech Network, an audio and video podcasting network hosting some of the leading corporate, technology, social media, and digital entertainment content targeted to a new generation of online users. He is also one of the original initiators of the Association for Downloadable Media working to create the platform for this industry association. John has been a pioneer in the podcasting area since 2005 starting with one program and growing it to a venture backed business serving corporate advertisers and corporations. John has a unique vision for the future of downloadable media that intersects publishing, technology, social media, and online advertising.

John is passionate about the development and commercialization of new emerging digital media, web 2.0 technologies, online user behavior, social media, and online advertising standards. For the past ten years John has been active proponent in the evolution of the web both as an entrepreneur and executive. He has been an industry leader in the area of online advertising, content, and internet infrastructure.

John’s career began at Hewlett Packard, where he spent 9 years. Since 1996 John has been entrepreneur developing technology and online advertising businesses. He has BS in Computer Science from Northeastern University in Boston and an MBA from Babson College F.W.Olin Business School.

John is a husband and father of four children and lives in Palo Alto California.

ADM Chair Nominee
Chris MacDonald
President and founder, LibSyn – Wizzard Media / IndieFeed
EVP Business Development and Operations, Libsyn, A Wizzard Media company

Chris is founder and president of IndieFeed Networks , the most successful music podcast network, exceeding 1.7 million Nielsen certified monthly downloads. Guitar Center plays licensed IndieFeed content in its 200+ retail locations. Chris product–developed and runs LibsynPRO, which delivers enterprise–level downloadable media services.

In early 2005 Chris co–founded and was elected to the executive board of the Association of Music Podcasting , the largest non–profit publisher–centered podcasting association to date.

Last year Chris created the Open Metrics Initiative, the first public forum to address the lack of replicable and consistent publishing and audience measurement standards in the podcasting industry.

Prior to podcasting, Chris managed emerging growth divisions and their P&L centers with up to 135 employees, with one–to–one marketing, technology, rich media email and streaming media companies including Summus, CACI, Neuron Broadcasting, and MicroMass Communications. A former attorney, Chris loves to focus on the big picture but always is willing to dig into the fine details to get the job done.

Since October 2004, Chris has worked worked with Podtrac and other advertising intermediaries to execute 14 ad campaigns from national brands including Honda, Castrol, Jabra, Buena Vista, HBO, Showtime, and Toyota. As an executive manager of the largest podcasting company in the world, he also understands the unique ad metrics challenges facing the podcast service providing community.

What’s most essential is that Chris has a real passion to achieve the core objectives of the ADM, demonstrated by his friendly, committed, and structured approach to the initial formation of the ADM, and will take this positive momentum into the group’s future initiatives.

Vice Chair Nominations

ADM Vice Chair Nominee
Susan Bratton
CEO and Co-founder, Personal Life Media, Inc.

Click Here for Susan’s “Vision for the ADM”

Susan is the founder and CEO of Personal Life Media, Inc. a podcasting and blog ad network with 21 shows targeted to socially-conscious boomers. She is also the original initiator of the Association for Downloadable Media and pulled together the first group of volunteers to get the association platform created for the industry. Susan has big vision for the world of podcasting. She has been the host of a weekly industry podcast since 2005 — “DishyMix: Juicy Podcast Interviews with Famous Internet and Media People.” Her career hallmark is pioneering innovative online advertising products with @Home Network, Excite, Mailblocks and Maven Networks.

Susan is Chair Emeritus of ad:tech, the industry’s leading digital marketing conference where she programmed over 20 global events with 4,000 speakers in 5 years. She is one of the inaugural board members of the Interactive Advertising Bureau, elected one term as Vice Chairman during her 5 years of service and has deep experience helping an industry association support monetization of digital content.

A courageous leader, Susan’s experience has ranged from first revenue generation at Mailblocks, sold to AOL, to managing a 200+ team as SVP Sales and Marketing at Excite@Home, responsible for more than $100 million in revenue. She also sits on the board of directors or advisors of a number of early-stage companies and industry associations such as Jingle Networks, ZEDO and the Silicon Valley American Marketing Association and is a sought-after speaker in the digital marketing and media industry having chaired, emceed, moderated or spoken at over 50 industry events.

The most important consideration in electing Susan is that she’s not perfect, but she’s authentic, organized, strategic, a whole bunch of fun and truly passionate about the Association for Downloadable Media and its members.

ADM Vice Chair Nominee
Lee Gibbons
Founder, CEO, PodangoI am nominating and presenting myself as candidate for vice chair of the ADM and offer the following qualifications and viewpoints for you consideration:

  1. I formed Podango nearly two years ago with the vision that it would serve podcasters in fulfilling essentially the same mission as the ADM: making Podcasting a viable advertising and monetization vehicle for marketers and the podcasters who serve them. So, I am very in tune with the issues at hand.
  2. I bring a perspective and skill set based upon experience as a corporate executive in a large publishing company, an independent artist (Nashville singer/songwriter), entrepreneur, radio sales professional, and Ad School graduate. This blend of viewpoints will enable me to be sympathetic to all parties that must be at the table for this organization to succeed in the most fundamental elements of its mission.
  3. I am a proven leader with a long track record of being both a uniting force as well as a hard-charging visionary and change agent.
  4. I have repeatedly demonstrated an openness and willingness to embrace sound reason and stand in positions against my personal interests if principal demands it.
  5. I am willing to put in the time and energy it will take to help set this organization on a sound foundation such that it will endure long beyond the tenure of its founders and efficiently accomplish its current charter while retaining the ability to adapt to become what it must in the years to come.
  6. I am comfortable in both leadership and supportive roles and work very hard at being ego-less while working in a broad variety of assignments. All that really matters in the end is getting results.
  7. Our industry is changing even faster than it is growing. This is partly due to the manner in which traditional media is seeking to move to some of the very distribution models and techniques used by ADM members to make their content available. There is a necessary
    bridging function that the ADM will need to perform in order for its membership to encompass not only producers of long tail, niche content but also the products of the migrating hit media so as to enable an effective blending of distribution methods, consumption patterns, and revenue models.

Secretary Nominations

ADM Secretary Nominee
Matthew Snodgrass
Vice President, Digital Marketing, Porter Novelli

Matthew Snodgrass has more than twelve years of experience with digital media. At Rysher Entertainment, he started the online advertising sales for Entertainment Tonight’s Web site. At Porter Novelli, he has developed and negotiated podcast sponsorships for the likes of Hewlett-Packard, Oral-B, Dixie, Uncle Ben’s, et al. Matthew is a big proponent of podcasting and its sustained success. Matthew is in the unique position of holding no vested commercial interest in the ADM, as he merely facilitates partnerships between advertisers and content producers.

Matthew is also one of the founding members of the Open Metrics Initiative, which was first to formally open the conversation about advertising and measurement standards in podcasting. He brings with him nearly ten years of public relations agency experience at Porter Novelli, which brokered the first large sponsorship of a podcast by a consumer advertiser (Dixie sponsorship of the MommyCast). Matthew is also one of the founding members of the ADM and has spent numerous hours in the development of the ADM so far. He feels a personal connection to the ADM now and would like to see its success come to fruition. Thank you for your consideration.

Treasurer Nominations

ADM Treasurer Nominee
Duncan Perry
Podcast.com, Treedia.com

My name is Duncan Perry and I am the COO of Podcast.com and its parent company Treedia Labs. I am self-nominating for the position of Treasurer because I believe that I am uniquely qualified to perform that function and have a sincere interest in contributing to downloadable media industry.

I have 20 years experience as an executive in high technology companies ranging in size from IBM to early stage start-ups. Of particular relevance to this position, I have served as a high tech industry CFO for the past 10 years, and worked in various other financial executive roles for 10 years prior. I have served as CFO for both public and private companies and believe that this broad background will allow me to serve all of the constituents of the ADM well, with perspective on the unique challenges faced by both the smallest and largest members.

I also have significant experience working for local and national non-profit organizations as a board member. I have served on 5 non-profit organizations’ boards, and have served as Treasurer for 3 of those. I am currently treasurer of my alma mater’s local alumni organization with over 2,000 members and a $100,000 operating budget. There is a significant difference between the day-to-day responsibilities of corporate financial personnel and small organization treasury, so treasury experience on this scale is an important qualification.

Treedia Labs is a provider of hyper-distribution technology for downloadable media, and parent company of Podcast.com, a distributor of downloadable media.

My complete LinkedIn profile can be viewed at:
http://www.linkedin.com/in/duncanperry