Advisory Board Nominees (11 elected)

Note: All nominations appear by position in alphabetical order.

Less Blatt

Classic Mysteries Podcast

I have been involved in computers and computing, both on and offline, for more than two decades. As a veteran network TV producer and writer in the 1990s, I was deeply involved in pushing my network online. Later, as Managing Editor of a major public relations distribution service, I worked with designers and outside developers to build a state-of-the-art website. More recently, as multimedia manager for another large public relations wire service, I helped them build out their online audio and video capabilities, bringing them in house and helping them understand the value and necessity of downloadable and streaming media.

With my background as a journalist and a multimedia specialist, I believe I have a good grasp of the kinds of standards that our association needs to formulate. Measurement is a two-edged sword. As a colleague once observed, “The good news is that we can tell you exactly how many people saw your message. The bad news is that we can tell you exactly how many people saw your message.” Our task, I would submit, is to come up with standards that will give some validity to our value to advertisers and to others who need to deliver a message, whether to consumers, to a niche audience or to the community as a whole. I believe I can bring the practical eye of a person who has both created and used all kinds of online media to the process of developing these standards.

Susan Bratton

CEO and Co-founder, Personal Life Media, Inc. Click Here for Susan’s “Vision for the ADM”Susan is the founder and CEO of Personal Life Media, Inc. a podcasting and blog ad network with 21 shows targeted to socially-conscious boomers. She is also the original initiator of the Association for Downloadable Media and pulled together the first group of volunteers to get the association platform created for the industry. Susan has big vision for the world of podcasting. She has been the host of a weekly industry podcast since 2005 — “DishyMix: Juicy Podcast Interviews with Famous Internet and Media People.” Her career hallmark is pioneering innovative online advertising products with @Home Network, Excite, Mailblocks and Maven Networks.Susan is Chair Emeritus of ad:tech, the industry’s leading digital marketing conference where she programmed over 20 global events with 4,000 speakers in 5 years. She is one of the inaugural board members of the Interactive Advertising Bureau, elected one term as Vice Chairman during her 5 years of service and has deep experience helping an industry association support monetization of digital content.

A courageous leader, Susan’s experience has ranged from first revenue generation at Mailblocks, sold to AOL, to managing a 200+ team as SVP Sales and Marketing at Excite@Home, responsible for more than $100 million in revenue. She also sits on the board of directors or advisors of a number of early-stage companies and industry associations such as Jingle Networks, ZEDO and the Silicon Valley American Marketing Association and is a sought-after speaker in the digital marketing and media industry having chaired, emceed, moderated or spoken at over 50 industry events.

The most important consideration in electing Susan is that she’s not perfect, but she’s authentic, organized, strategic, a whole bunch of fun and truly passionate about the Association for Downloadable Media and its members.

C.C. Chapman

Podcaster and Partner, The Advance GuardC.C.

Chapman is an award winning podcaster and Partner at The Advance Guard, who believes that it is critical that any organization trying to help podcasters keeps in mind the entire community and not just the big companies. As an early adopter of the medium, he has watched the space grow, seen many mistakes and yet has always kept an open mind to the good and the bad. The desire to be part of the Advisory Board for the ADM is to insure that everyone has a voice and that no one is forgotten.

Jonathan Cobb

Founder and Chief Technology Officer, Kiptronic Inc.

Jonathan Cobb, Founder and Chief Technology Officer of Kiptronic, is a technology visionary and an authority on the emerging online media distribution eco-system.A frequent speaker at industry events, Cobb has presented at the Portable Media Expo, the Corporate Podcasting Summit, OMMA East, Digital Hollywood and AlwaysOn’s OnHollywood.Cobb’s platform for joining the Association for Downloadable Media’s Advisory Board is simple: Guide a collaborative, consensus-driven process to create a standards-based ecosystem that gives publishers and advertisers a shared understanding and common ground to buy and sell downloadable media. This inevitably involves an incremental, layered approach and a thoughtful balancing of multiple overlapping interests.

Developing consensus and a sense of common direction among diverse parties with widely differing motivations is something Cobb has done for years, starting in 1996 when he ran KWUR 90.3 FM in St. Louis. There, Cobb managed a radio station with over 75 on-air personalities spread across dozens of genres. Balancing the programming schedule alone was fun, then add in competing interests for music magazines, live performances, community outreach and myriad other initiatives. Somehow Cobb found the optimal balance that kept everyone’s enthusiasm and excitement up, maintained a high standard in on-air quality, and efficiently managed the time and financial resources available to the station.

Cobb looks forward to offering his skills to the ADM in performing that same tactful balancing act towards accomplishing a common goal.

Todd Cochrane

Chief Executive Officer, RawVoice, Inc.

Todd is the Author of the award winning Podcasting, The Do it Your Self Guide published in June 2005. His interest in podcasting has it roots from nearly 15 years of participating in different online communities. In 2002 he launched the popular technology news site Geek News Central (www.geeknewscentral.com), and has worked to build a significant readership. After learning about podcasting in October 2004 he quickly started his own podcast, and now has a popular technology news-based podcast that compliments his technology news site.Todd’s understanding of changes to media distribution and consumption initiated the creation of, RawVoice Inc. in 2005 (www.rawvoice.com) which he is the CEO, that swiftly launched a variety of unique commercial podcasting opportunities that include the Tech Podcast Network (www.techpodcasts.com) Blubrry Podcast Community (www.blubrry.com) and the Podcaster News Network (www.podcasternews.com) and Podcast Promos (www.podcastpromos.com) . Todd is also the visionary behind the People’s Choice Podcast Awards (www.podcastawards.com).Todd was responsible for many of the very early podcasting advertising campaign which included bringing companies like GoDaddy and Citrix into the new media advertising space. His team developed the first media buyer advertising reporting system which has evolved into a new media statistics service offered by RawVoice as a white label solution for new media creators. Todd’s role in the new media space is one of engagement built around the philosophy podcasters do the work podcasters get paid.

Todd is running for an Advisor to the board position, which he feels he can contribute significant guidance to the ongoing development of the organization. With the primary goal of looking out for the interest of the media creators and working to keep corporate interest at bay within the organization.

Betsy Flanagan

Startup Studio

This nomination is offered by Collette Vogele, Esq., Vogele & Associates and accepted by Betsy.

I would like to nominate Betsy Flanagan for an Advisory Board position with ADM. Betsy is the creator and host of Startup Studio, an independent audio and video interview show featuring high profile entrepreneurs like George Foreman and the founders of Southwest Airlines and FeedBurner. She has firsthand experience negotiating deals that depend on download metrics and has established distribution with several new (and traditional) media organizations including the San Jose Mercury News, AllBusiness.com and the University of Virginia’s Darden Graduate School of Business. In addition to starting several companies, she has broad business experience in internet strategy and financial services. She has an A.B. in Anthropology from Harvard, cum laude, and an M.B.A. from University of Virginia’s Darden Graduate School of Business.From my experience with Betsy, I know that she’s passionate about new media and is full of ideas that would benefit the ADM through her diverse background as an independent producer and entrepreneur. She’s authentic, smart, and a delight to work with. She also has some interesting experiences that make her a well-rounded addition to the organization (like swimming from Alcatraz, competing in triathlons, trekking gorillas in Uganda, and traveling off the beaten path as often as she can).

I hope you will join me in voting for Betsy for the Advisory Board of ADM.

John Furrier

Founder, PodTech Network, Inc

John is the founder and recent CEO of PodTech Network, an audio and video podcasting network hosting some of the leading corporate, technology, social media, and digital entertainment content targeted to a new generation of online users. He is also one of the original initiators of the Association for Downloadable Media working to create the platform for this industry association. John has been a pioneer in the podcasting area since 2005 starting with one program and growing it to a venture backed business serving corporate advertisers and corporations. John has a unique vision for the future of downloadable media that intersects publishing, technology, social media, and online advertising.John is passionate about the development and commercialization of new emerging digital media, web 2.0 technologies, online user behavior, social media, and online advertising standards. For the past ten years John has been active proponent in the evolution of the web both as an entrepreneur and executive. He has been an industry leader in the area of online advertising, content, and internet infrastructure.John’s career began at Hewlett Packard, where he spent 9 years. Since 1996 John has been entrepreneur developing technology and online advertising businesses. He has BS in Computer Science from Northeastern University in Boston and an MBA from Babson College F.W.Olin Business School.

John is a husband and father of four children and lives in Palo Alto California.

Rob Greenlee

Podcast Programming & Marketing Lead, Microsoft Zune

Rob Greenlee is Podcast Programming & Marketing Lead for Microsoft Zune. He is formerly Sr. Marketing Manager, Content for Seattle-based Melodeo.com, the maker of Nutsie and the Mobilcast software platform that enables streaming and downloading of music and podcasts directly to mobile phones for major wireless companies like Cingular/AT&T, Alltel, Rogers Wireless and many others wireless operators in Europe. He is formerly an 8 year host, producer and founder of the nationally syndicated broadcast radio program WebTalk Radio, where he has personally interviewed hundreds of Internet thought leaders, researchers, executives, authors, bloggers and technology journalists from all over the world. WebTalk Radio was the first broadcast radio program in the world to begin podcasting and reached an audience of over 1 million per week. For many early years, the broadcast radio show was heard on dozens of terrestrial radio stations, CNET Radio and XM Satellite Radio. He has also been co-producer for the Boston Legal TV Show podcast, 2005 CBS TV Fall Premier podcast, New York Fashion Week Podcasts and formerly host of WebTalk with Rob Greenlee interview series at ITConversations.com. Rob is also the creator, builder of the “World’s Largest Glass of Orange Juice” that is listed as Guinness World Record.

John Havens

Vice President, Business Development, BlogTalkRadio

I’d like to run for an Advisory Board position as I believe I provide a balanced and objective view of how the ADM should best move forward in terms of my experience in both the business and content creator arenas. Meaning, I understand why monetization/metrics are so essential for ADM to help clarify for the industry at large both for my business (BlogTalkRadio) and for my passion (creating shows).I believe I’ve proved this objective passion for the industry overall by my interviews at About.com in my role as Guide to Podcasting for over a year where I interviewed hundreds of leading minds in the podcasting industry. As Lead Organizer for PodCampNYC, I proved/am proving my willingness to work for free (as I’ve done so far for the ADM) to help ensure the longevity of the podcasting/downloadable media world at large.I am also running for Chair of the Membership Committee and am happy to serve in either role depending how voting comes out. If not elected for either position, I would then like to serve on the membership committee with Bryan Moffet as Chair.

David Herscott

President, MEA Digital

An Internet Marketing veteran, David developed some of the earliest commercial websites for companies such as: AT&T, Delta Airlines, Coors Brewing Co., and MasterCard while at Modem Media in the mid 1990s. In addition, David has held senior-level marketing positions with BBDO, MP3.com, CDNow.com, and Pointcast. When not working with clients, David is a published author (Marketing Mojo), Columnist (ADOTAS), speaker (ad:tech, Jupiter, DMA) and an advisor to Wall Street on Internet Marketing trends and technology. He holds an MBA from Boston University.

Kris Jacob

Executive Vice President, Business Development & Sales, PodShow, Inc.

Please consider this my expression of interest in being elected to a seat on the Advisory board or the Advertising Committee. My platform is quite simple. I believe that the fundamental components of the media landscape are changing. It seems very clear that the consumption patterns of the audiences traditionally served by television and radio in their various forms are changing as well.In this environment, we all, producers, networks, advertisers, direct marketers, and technology providers, have to be very aware that just as the way we have consumed media is changing, the way that we are measuring and tracking media must change. If, selected for either role, I will try to lead that charge forward and work with third party measurement firms, both traditional and new, and media producers large and small, to create a measure of engagement that properly captures the power of the medium in which we now find ourselves creating.Bio: As Executive Vice President of Sales, Business Development and Marketing at PodShow, Kris Jacob drives the company’s partner relationships with global advertisers and brands seeking to connect with their audiences through new media and independent audio and video programming.

As a veteran of 6 start up companies and various large organizations including Microsoft and Yahoo!, and who joined PodShow at its founding in 2005, Jacob has accelerated PodShow’s success as the #1 New Media Network, the world’s leading independent media destination and the most dynamic social media platform. He has forged marquee relationships with dozens of major advertisers as well as international syndication partners and domestic distributors.

Will Johnson

Discovery New Media

I would like to be considered for the ADM advisory board. After many years in broadcast radio and over five years overseeing Discovery’s extension on satellite radio, I led the launch of Discovery Communications’ first podcasts in 2005. Over the past two years we have grown the business substantially. We now regularly update audio and video podcasts for multiple Discovery Networks including Discovery Channel, TLC, Animal Planet, Discovery Health, the Science Channel and more. We continue to produce original podcast content and repurpose existing programming for downloadable clips. We are focused on building a robust ad sales model and are excited about opportunities for future growth. We see podcasting as a viable, important extension of Discovery’s well-known, world-class brands.As the programmer, producer, and strategist for our podcasts, it is my goal to continue producing high-quality content and to coordinate closely with our ad sales team to identify sponsorship opportunities. We have a clear interest in enhancing and standardizing audience measurement as well as exploring options for ad sales insertion and management. I think it is exciting to be involved in an area where both large companies (like Discovery) can work side-by-side with small, independent producers to create awareness for a growing medium. Discovery’s involvement in podcasting can only help to interest more people and grow the business. I would welcome the opportunity to work as a board member in order to increase awareness for podcasting, develop standards for audience measurement and further the goals of ADM’s membership.

Yoshihide Kinokawa

Founder and CEO, VOICE-BANK, Inc.

Yoshihide Kinokawa is the founder and CEO of VOICE-BANK (http://www.voice-bank.co.jp), Inc., an audio and video podcasting solutions some of the leading corporate, media, and digital entertainment content targeted to a new generation of online users.He is also the leader of the podcasting industry in Japan. Kinokawa has been a pioneer of the podcasting market since the end of 2004 starting with some programs and portal-site of japanese audio podcasing,voice-blog-site `Kero-log(http://www.voiceblog.jp)`. Anymore he has proposed `Podcast beyond iTunes. Not only for iPod,`,and made the software Alligator`(http://www.blogcasting.jp/alligator) aggregating various media files from RSS feed. Now he is passionate about the development of podcast market more than iPod.Since the new age has been started, podcast and downloadable media, especially focusing on the individual shows. Nobody can not upload and create a show their own contents. The movement of CGM (consumer generated media) don`t go back.

In Japan and Asia area exists many mobile device company. It is necessary for the growth of podcast and downloadable media, involving the widely spread and enlightenment to the market. Kinokawa and his company VOICE-BANK is forwarding for supporting the growing of the individual shows through various kind of solutions (the easy way of voice-blog recording by phone, movie uploading software for Sanyo Xacti,and some new X-devices for podcasting and downloadable media).

Kinokawa would appreciate the opportunity to work for the growth of podcast and downloadable media by serving as an Advisor to the ADM, if possible.

Risto Koski

Business Manager, Multimedia/ Nokia Music and Podcasting services, Nokia

Risto Koski is heading Podcasting business development in Nokia. Risto has extensive knowledge of mobile service and application business as he has worked in mobile market business roles over a decade. Nokia is the world’s largest mobile handset manufacturer with almost 40% global market share in mobile phones and over 50% global market share in smartphone markets. As the number of mobile handsets has long ago bypassed the number of pc/ mac the mobile handset market provides the next generation platform for downloadable content and targeted advertising - beyond traditional online world. All players in the value chain of downloadable media targeting global markets should include mobility as a strong component in their business plans.

Jim Louderback

CEO, Revision3

I’d like to nominate myself for the Board of Directors. At Revision3, we’re struggling with many of the same issues that the rest of the industry is focused on, and we’ve got a strong perspective and point of view. As one of the leading companies in this emerging industry, I feel that we have a lot to share.My background – I was on the founding team of ZDTV, and worked there through the TechTV transition. I started up DLTV and Cranky Geeks while at Ziff Davis, and now I’m at Revision3. I’ve got a pretty unique background in online, magazine, cable TV and internet video. Let me know if I can be of service.

Chris MacDonald

President and founder, Loud Results, Inc./IndieFeed Networks

EVP Business Development and Operations, Libsyn, A Wizzard Media company

Chris is founder and president of IndieFeed Networks , the most successful music podcast network, exceeding 1.7 million Nielsen certified monthly downloads. Guitar Center plays licensed IndieFeed content in its 200+ retail locations. Chris product-developed and runs LibsynPRO, which delivers enterprise-level downloadable media services.In early 2005 Chris co-founded and was elected to the executive board of the Association of Music Podcasting, the largest non-profit publisher-centered podcasting association to date.Last year Chris created the Open Metrics Initiative, the first public forum to address the lack of replicable and consistent publishing and audience measurement standards in the podcasting industry.

Prior to podcasting, Chris managed emerging growth divisions and their P&L centers with up to 135 employees, with one-to-one marketing, technology, rich media email and streaming media companies including Summus, CACI, Neuron Broadcasting, and MicroMass Communications. A former attorney, Chris loves to focus on the big picture but always is willing to dig into the fine details to get the job done.

Since October 2004, Chris has worked worked with Podtrac and other advertising intermediaries to execute 14 ad campaigns from national brands including Honda, Castrol, Jabra, Buena Vista, HBO, Showtime, and Toyota. As an executive manager of the largest podcasting company in the world, he also understands the unique ad metrics challenges facing the podcast service providing community.

What’s most essential is that Chris has a real passion to achieve the core objectives of the ADM, demonstrated by his friendly, committed, and structured approach to the initial formation of the ADM, and will take this positive momentum into the group’s future initiatives.

Mark McCrery

Founder and CEO, Podtrac

Mark McCrery is Founder and CEO of Podtrac, the largest podcast advertising network, and brings to ADM his experience in working with thousands of audio and video podcasts from both independent publishers and established media companies, and many of the world’s most recognized advertisers and brands.Since 2005, Mark has developed services for podcasters and advertisers to promote the podcasting industry and to provide a sound and credible infrastructure for podcast advertising. In 2005, Podtrac developed the first independent measurement system for podcasts, authored the first white paper on podcast measurement, developed the first content rating system for podcasts, and formed partnerships with leading advertising research firms TNS Global and Mediamark Inc to describe audiences in a meaningful way to advertisers. Podtrac’s Audience Insights SurveySM provides detailed demographic profiles on thousands of podcasts, including every leading podcast, and Podtrac offers this data as a free service to advertisers and agencies. In 2007, Podtrac introduced TrueTrack, the first automatically distributed platform-independent play measurement system for audio and video podcasts on PCs and portable devices to provide further stability to the podcast advertising revenue model.For his expertise in the space, Mark was selected by the Advertising Research Federation to address their annual Measurement Symposium on podcast measurement which is attended by thousands of measurement professionals from around the world. And through Podtrac’s continued efforts and support from the podcast community, Podtrac has brought more advertises and leading brands into podcasting than any other network, and its measurement and survey services are used by most leading podcasts and their advertisers.

Prior to founding Podtrac, Mark consecutively founded two technology start ups, financed their growth with outside investments from Morgan Stanley and leading VCs, and sold them successfully to Intuit and Reuters. He also served on the management team of a start up acquired by Visa. Previous to his work in technology start-ups, Mark worked at Grey Advertising New York managing television, radio, print, and online advertising programs for leading Fortune 500 brands.

Mark would appreciate the opportunity to continue to contribute to the success and growth of podcasting, podcast advertising, and podcast producers by serving as an Advisor to the ADM.

Elisabeth McLaury Lewin

Publisher, PodcastingNews.com

My name is Elisabeth McLaury Lewin, and since 2004, I have been the publisher of PodcastingNews.com, a comprehensive, unbiased and trusted source of podcasting information. I have written about the podcast and downloadable media industry, and have talked with the press, and made presentations on the topic.In addition to publishing Podcasting News, my husband Jim and I also publish the electronic music news website, Synthtopia.com. In that role, we are concerned with questions of copyright, fair use, and wider distribution of really great music that gets overlooked by the big record companies (and the buying public). I also work as a podcasting producer/consultant for corporate clients, and was the initial creator, producer, and host of a podcast for La Leche League International, a nonprofit breastfeeding organization.Finally, I have a personal mission to bring the creation and consumption of all kinds of downloadable media into the mainstream.

I liken the evolution of the new media to our family’s personal experience of homeschooling our four children. Our motivations were not so much an indictment of what was wrong with institutionalized learning — we just thought we could do a better job, bringing the wide world, and instilling a love of finding things out, if we did it ourselves. Isn’t this what a lot of us think about creating new media?

It’s not that Big, Old Media are bad or broken, but that we can create more relevant content ourselves. And, like adoption of alternative education philosophies by the mainstream, I see the eventual adoption of podcasting and new media by a bigger cross-section of the population.

Christian ‘mee-z’ Mießner

Bertslide Media

My name is Christian Miessner and I am from Munich, Germany. I started sharp! a snowboarding and a surfing video podcast in October 2005. Based on the success of sharp! I am in the process of founding Bertslide Media - a video podcast publishing company - and Adlateral - a company selling advertising in downloadable media. The last two years I have been online publisher at VNU, a publishing house that brought out PC professionell (= PC Magazine), Gizmodo and the Inquirer in Germany.I have an editorial and design background and an MBA in international business from the WU Vienna/Calson School of Management (University of MN). I worked at Microsoft and founded and sold a web/advertising agency. I worked for clients like Toyota and Volkswagen.I think the ADM has a great chance to build reputation for downloadable media and to stabilize and simplify the business around this new industry. Being in the online business since 1995 and having a broad field of experience, my contribution to the ADM and its objectives can be versatile.

These are probably the two most important aspects: (a) I can contribute an international view and bring in the best practices and learnings from other countries especially Europe. (b) As I try to crate a sustainable business based on downloadable media, I have to deal with day-to-day issues that I will feedback into ADM’s work.

Bryan Moffett

Sponsorship Operations Manager, NPR Digital Media

Bryan Moffett is Sponsorship Operations Manager for National Public Radio in Washington. He manages the team responsible for monetizing NPR’s digital assets, including 10+ million monthly podcast downloads. Bryan joined NPR in 2005 as a marketing analyst, and was part of the core team that developed NPR’s podcasting strategy, product and sponsorship model.NPR’s podcasting partnership includes podcasts from NPR’s award-winning programs, as well as a network of more than 150 podcasts from 35 other providers. Acura was the launch sponsor of NPR’s podcast efforts in August 2005, and since then, NPR has served more than 100 million sponsorship credits for dozens of national sponsors.Over the past year, Bryan has worked within the industry and with agencies to refine the metrics for measuring podcast downloads. He also is a founding member of the Association for Downloadable Media, and serves as a consultant to the Pew Internet & American Life Project.

Murgesh Navar

Founder, Podbridge, Inc.

Murgesh is the founder of Podbridge. As the founding CEO he has built the leading advertising and analytics platform for premium podcasts. Customers of Podbridge include major publishers such as Forbes, Fox News, Bloomberg, MSNBC, VNU and smaller podcasters such as Personal Life Media and Podrunner. Murgesh has engaged major brand advertisers and agencies to enable their participation in this early medium, and is one of the founding members of Association for Downloadable Media. He has championed downloadable media in major media publications for the past three years and is an inventor with 1 issued patent and 9 pending patent applications related to downloadable media.Murgesh’s deep and relevant experience in the field of downloadable media is highly relevant to ADM. His interest in the success of ADM stems from a desire to see routine advertiser engagement in downloadable audio and video content. He acutely grasps the missing elements needed for standardizing Ad formats and types surrounding downloadable media.Murgesh has previously worked both the technical and business sides of companies, leading product development for a billion dollar line of workstations at Silicon Graphics, spearheading business development of Liberate Technologies’ penetration of the Asia-Pacific and European markets, and launching AudioFeast’s consumer audio service. He holds a B.S. in Electrical Engineering from Bangalore University in India and an M.S. in Computer Science from the South Dakota School of Mines and Technology.

Kent Nichols

AskANinja.com

Hi my name is Kent Nichols, and I’d like to help guide the ADM. I have built AskANinja.com into one of the most successful commercial and widely seen entertainment podcasts in the new media space. I’m a firm believer in advertising and standardization of units as a positive force in solidifying the gains of the past few years. We need to be learn how ad agencies want to be talked to and communicate with them on that level. The ADM should be the clearinghouse for that type of information. Bridging the gap between small indie publishers, large corporate producers and the advertising community. I want to help.

Nate Pagel

CEO, Podaddies

Nate Pagel has worked as video producer and director, a recording engineer and record company co-founder, creative director on the agency side and technologist working with early video codecs as far back as 1993.He’s currently CEO and co-founder at Podaddies, a next generation ad network focused on solutions that monetize online video, UGC, P2P, and podcasts.He’s also a serial entrepreneur with extensive knowledge of the video space, from broadcast production to rich media online interactivity, IP networking, media in the home, advertising and creative design. His products and productions have garnered over 60 industry awards from Best of Show at CES and Best Digital Effects at Invision to Forbes’ Best of the Web. His video productions and art installations have been shown at festivals, events and museums in 16 countries. He currently leads a focused team in the development of compelling publishing and distribution tools that enable broadcasters, publishers and websites to easily monetize their online video content.

“Pagel is probably in contention for longest digital video resume ever, on the technical side starting with designing interactive CD-ROMs in 1993, and on the artistic side with a long career in media art and installations.” - Liz Gannes, NewTeeVee, Dec 2006.

His interest is coming up with standards – that work for every facet of this nascent media industry - so that ad agencies find it easier to buy appropriate ad space with downloadable media.

David Peck

Britney Mason’s The PopCast

David Peck has been active in Podcasting, New Media & Social Networking since 2005. He has done New Media consultation work for Wells Fargo, Coca Cola, UC Berkeley and Harvard among others. Dave’s wealth of experience as an independent Podcaster and knowledge of social networking makes him an excellent choice to serve on the Advisory Board of the Association for Downloadable Media. He will tap the knowledge he’s gathered over the course of his endeavors to help guide the Association for Downloadable Media to new heights.

Travis Petershagen

Digital Media Distribution Manager, Microsoft Studios

I would like to nominate myself for an advisory position within the ADM. I believe this organization has the potential to play a powerful role in how we evangelize, measure, monetize, and evolve the downloadable media space. Furthermore, I feel that my work in this area, both professionally and as a hobbyist, gives me a holistic view of the challenges and opportunities for downloadable media on many different levels. I am familiar with the issues that face indie podcasters and corporate podcasters; and also understand the problems faced by those who create media content and those that need to distribute it, and measure the ROI.In 1995, I graduated Washington State University with a Major in Broadcast Communications and a Minor in Business. After a couple of years in television, I began working in media production at Microsoft Corporation. Today, I manage media compression and distribution (traditional broadcast, streaming and downloadable) for Microsoft Studios, a broadcast production facility at Microsoft. The work I do in my day job gives me real world perspective around the issues and opportunities in the downloadable media space. Podcasting and new media has long been a passion of mine outside of work as well. In March of 2005 I started my podcast (crapmonkey.com) and also began managing the Seattle Podcasting Network and Meetup (Seattlepodcasting.net). Last year I had the pleasure of technical editing The Podcasting Bible, by Mitch Ratcliffe and Steve Mack.Thank you for considering me for an advisory role and I look forward to working with the ADM.

Robert Simon

President, CEO & Founder, Burst Marketing

Rob Simon is an entrepreneur with nearly 30 years of experience in starting and growing emerging media businesses.In 1977, he founded two newspapers that were at the vanguard of what was becoming a new media industry – free circulation alternative weeklies. In fact, Rob was one of the founding members of the Association of Alternative Newsweeklies (http://aan.org/), a trade association with similar goals to the ADM.In 1982, as the cable TV industry was emerging, Rob founded two cable TV companies which he later consolidated and sold to Time-Warner. Rob then started a unique integrated communications firm that united strategy, branding, marketing, public relations and online marketing under one agency roof.

Rob also started the world’s first Russian-American newspaper in the former Soviet Union, in partnership with Komsomolskaya-Pravda, which at the time was the largest daily circulation newspaper in the world (55 million). And he started a pioneering convention and visitors magazine in Colorado.

About Burst: Rob started BurstMarketing in 2004 to develop content for the new downloadable media that were bursting across multiple distribution platforms – iPods, portable media players, cell phones, and broadband-enabled desktops and laptops. Focusing principally on podcasting, BurstMarketing has already established itself as a leading publisher of podcasts for business.

Platform: My platform has three main issues:

  • Put The User First: I believe that podcasting and downloadable media represent a paradigm shift – allowing the user to access content anywhere, any time and on any device. While we tackle important industry issues – especially monetization — I believe that the ADM must be at the forefront in protecting and enhancing the user experience.
  • The Voice of One, the Voices of All: While we create one voice for our nascent industry, we must also celebrate and encourage the many individual voices of hobbyists, independent publishers and artists who are using downloadable media for personal expression. As the ADM enters the world of major media industries, and as our corporate members prosper, we must endeavor to support the democratization and decentralization that gave birth to downloadable media.
  • Innovate. Innovate. Innovate: I believe that because we are pioneering a new media – that of un-tethered digital content – we must develop new business, content and audience engagement models. I want the ADM to be a leader in exploring and rewarding innovation across all aspects of our business. It’s the very soul of our new industry.

Tim Street

French Maid TVThis nomination is offered by Pete Alcorn, Apple Podcasting Group and accepted by Tim.

I’d like to nominate Tim Street for the ADM Advisory Board. Here’s why:

  1. He’s a natural networker, known and respected by a very large percentage of the people in the industry.
  2. He’s apolitical and has already demonstrated his talents in building bridges.
  3. He’s knowledgeable but unbiased with respect to podcast best practices around reporting.
  4. He’s independent and clearly represents the grass roots members of podcasting whose voices are difficult to gather and whose support is critical to ADM’s success.

Doug Taylor

Founder, CEO, Podcast PeopleExperience

CEO
PodcastPeople, Inc.
(Privately Held; 1-10 employees; Internet industry)
September 2006 – Present (1 year 2 months)

Responsible for product innovation, development and implementation, short and long term planning, user experiences, customer service strategies, sales, marketing, fund raising and of course day to day janitorial operations.

President / Producer
Taylor Digital Media, Inc.
(Privately Held; 1-10 employees; Internet industry)
September 2005 – Present (2 years 2 months)

Devise new media strategies for clients of the PodcastPeople.com system. Consult businesses, educational institutions and local governments on new media initiatives. Provide turn-key production solutions to clients including creative consultations, marketing and advertising, branding, scripting services, theme design and construction, Voice Over talent, audio /video creation, editing as well as post production services.

Executive Director
The Power of Music.org
(Non-Profit; 1-10 employees; Education Management industry)
March 2004 – Present (3 years 8 months)

Produce specialty concerts and events that cast school kids K-12 to star in “their own” production. Raise funds for procurement of new instruments for music programs K-12. Consult schools on retro-fitting, renovating and upgrading existing theaters to generate additional revenue for school district. Create entertainment itinerary’s and budgets for school boards.

Writer, Director, Producer
Taylor Entertainment Group, LLC.
(Privately Held; 11-50 employees; Entertainment industry)
March 1993 – August 2004 (11 years 6 months)

Writer, Director, Producer, Performer, and Consultant to gaming and retail industries. Consulted and designed entertainment initiatives that utilized financially distressed components of a casino to achieve greater profitability. Conceived, developed and produced “Adver-tainment” style productions with shows such as The Fantastic Voyage All-Star Show. The shows cast featured musicians from Earth Wind and Fire, Patti Labelle, Harold Melvin and Boyz II Men. Partial list of current and past client relationships include; Hilton Casino Resort, Caesars Entertainment, Harrahs Entertainment, Tropicana Casino Resort, Boyd Gaming, Ontario Lottery & Gaming Corporation, Dick Clark Productions, Electric Factory Concerts, New York University, Morgan Stanley, AT&T, City of Philadelphia, City of Cincinnati.

Jason Van Orden

Podcasting and New Media Consultant, jasonvanorden.com

When you vote for me as a member of the ADM advisory board you’ll bring the following benefits to association members and the industry.

  1. Experience making money and tracking metrics outside of traditional advertising. It’s important to solidify traditional advertising in this industry, but we also need to support those making money through other means.
  2. Two years experience as an online media consultant and podcasting evangelist helping a variety of podcasters–independent, small business and corporate–to create successful shows.
  3. Experience speaking with and teaching a variety of online media publishers at conferences such as CES, National Association of Broadcasters, New Media Expo, The Corporate Podcasting Summit and many others.
  4. An interest in helping the independent and small business media publisher to adopt best practices and successfully use downloadable media to make money and promote their products and services.

My experience also includes:

  • Marketing and making money online for the last five years
  • Turning two podcasts into profitable businesses
  • Writing a popular book on podcast marketing, Promoting Your Podcast
  • Creating numerous training resources, courses and sites for new media publishers including content that is taught in college–level courses
  • A background in web programming and the technical aspects of online media publishing
  • Experience teaching audio production at the college level

My experience in all these areas puts me in a position to advise on best practices across all aspects of downloadable media publishing and monetization. I have a significant interest in helping this industry grow. For this reason, I’m asking for your vote to be on the ADM advisory board.

Tom Webster

Vice President, Edison Media Research

I wish to be considered for a seat on the ADM Board of Advisors, where my 15 years of media and advertising measurement experience will prove invaluable. As the author of two of the most widely cited pieces of podcast research (The Podcast Consumer Revealed: 2006 and 2007) and an active participant in both the Audio and Experiential Marketing councils of the Advertising Research Foundation, I can provide key insight into measurement, metrics, audience research and advertising effectiveness. I have been a thought leader in developing and incorporating Engagement metrics into the measurement of podcast advertising, and am a recognized expert in streaming and downloadable audio entertainment research and strategy. My contacts on both the agency side and in the broadcast radio industry will prove useful as the ADM seeks to expand and establish podcasting as a valuable advertising platform. In January, Edison will field its 15th Internet and Multimedia study, the most frequently quoted research series in technology and media, and as a key driver in that effort I have a unique ability to move the conversation forward with new insights into podcasting and the podcast audience.

Phil Wilson

RemainComm

While relatively new in the new media space (And who isn’t?), my history of success and innovation in broadcasting provides me with a unique and valuable skill set that can contribute to achieving the goals of the ADM.I currently operate a small consultancy and have a strong record of leadership in radio including program management, daily operations, content development, marketing, research, and business development. I’d also like to point out some additional highlights that qualify me for a place on the board.

  • Years of experience working with advertisers from the local to national levels, as well as a keen awareness of what drives media buyers. I have a strong understanding of successful advertising strategies as well as the knowledge of the pitfalls to avoid in executing those strategies.
  • An intimate knowledge of the operation of a 501c organization. Not only have I served in a Board Member and Board Chair capacity, I have spent the past six months navigating the day to day working side of a non-profit organization. This has allowed me to become adept at the most important aspect of the non-profit world, the always tricky relationship building and management, as well as daily tasks of sponsorship development, event management, marketing and P&L oversight.
  • I am active in the podcasting and blogging arena including blogging on the topic of communication at www.remaincomm.com.
  • An unbiased, nonpartisan position regarding the providers, producers, and vendors in the online world. The importance of impartiality in the guiding of a non-profit organization such as this is paramount to its members and the industry it serves. I have no agenda other than to see the industry grow and become more affective for all participants. I even own a Mac and a PC.

Perhaps most importantly, I have an incredible drive to educate advertisers in the understanding of the unique “long tail” nature of downloadable media and the rewards it can bring them as part of their marketing mix.

I’m thrilled that the ADM is forming to establish and promote ways in which new media can be monetized for those that wish to use it as a business platform. At the same time it is vital to maintain the unique and independent nature of the medium and those that operate within it. A mission I share with you, the members of the Association for Downloadable Media.

I would consider it an honor to work alongside fellow members to achieve the goals of the industry and the ADM Membership. Thank you very much for your consideration.