The Association for Downloadable Media (ADM) is announcing the release of its latest work – The Measurement Guidelines and Advertising Unit Standards.

The Measurement Guidelines and Advertising Unit Standards are the first in a series of formats set to come from the ADM. Now content producers can offer ways to monetize their shows so buyers can run the same creative across many individual shows and various networks. Having ad standards in downloadable media allows media campaigns to scale across hundreds of thousands of offerings.

Read the entire news release or download a PDF version.