Creating Ads for Podcasts - Podcast Advertising
Here is a great post by Patrysha Korchinski outlining multiple ways an advertiser can create their ad to insert into podcasts. This is written for audio podcasts, but since many shows are audio only, this is helpful advice.
As an association and an industry, we need to remove the barriers to entry. This includes “creative” production. If you sell audio ads in your show(s), I suggest incorporating something like this into your media kit to outline how easy it can be to create an ad in your show.
Thank you for featuring the article! What a sweet surprise to find.
I agree that including production options in your media kit can reduce the wait and see attitude that many potential advertisers have. If you can clearly outline their options and provide them with service options for their commercial writing and production, you will reduce the time it takes to land them on your show.