This week much of the ADM Membership received an email reminding them that, among other things, it’s time to renew their membership. While membership is of course important to the growth of an organization such as the Association of Downloadable Media, so is the benefit it supplies to it’s members.

In his email to the membership, Board Chair Chris MacDonald took time to do just that and outline some of the ADM’s many accomplishments since it’s inception.

They include among others:

• We created the first set of industry standards for measuring delivery and consumption of downloadable media.
• We created the first set of industry standards for ad creative and insertion.
• We developed a core presence within emerging advertisement markets seeking new ways to reach target audiences.

He also pointed out the major undertakings of the organization for this year.

• We are designing a public, web-based member directory that will help members connect with advertisers and ad planners.
• We are conducting an industry-wide research program focused on consumer’s attitudes and opinions about, and the engagement with, advertising and sponsorships in on-demand/portable media.

So if you are currently a member please don’t forget to renew now. If your not a member, please join us. Be part of this exciting new medium and help us make it more financially rewarding to all those that participate!