Just a quick reminder that the thirty day comments period has begun for the Advertisting Unit Standards and Download Measurement Guidelines that were released this week at ad:tech at the Moscone Center in San Francisco. We encourage ADM members and the public to review and provide comments by following the options here. Comments period concludes May 16.
As you are all no doubt aware, the Advertising Committee of the ADM has been constructing a list of standards that podcasters and media planners can agree upon, which should further the acceptance of podcasting in the eyes of ad agencies, advertisers, and key executives in the industry. I felt this was a task we could accomplish easily and I began the discussions with the committee with no trepidation.
Several weeks into the process, back in January, Susan Bratton threw me a curveball that didn’t break and was coming directly for my head: “When you complete the ad standards, they’ll be reviewed by the ADM Board and turned over to an Advertising Counsel for review.”
”But you know I learned something today. We thought we could make money on the internet. But, while the internet is new and exciting for creative people, it hasn’t matured as a distribution mechanism to the extent that once you trade real and immediate opportunities for income, for the promise of future online revenue. It will be a few years before digital distribution of media on the internet can be monetized to an extent that necessitates content producers to forego their fair value in more traditional media.” (Kyle Broflovski, South Park)
Believe it, this excerpt from a recent South Park episode called “Canada On Strike” jabbed at the user generated content community (primarily YouTube). It was a hilarious show if you go for the South Park humor.
Aside from the fact that this was clearly a commentary on the recent writers strike, it got me to thinking about why things are not as rosy as they could otherwise be on the online monetization front. The downloadable media community is experiencing a piece-part of a larger phenomenon, that revenues for advertising with online media progresses slowly.
Whatever else you have on your plate for April, don’t miss Get the Download at ad:tech San Francisco!
Read the entire press release.
Get the Download focus areas will appear in several formats at ad:tech including: Read more »
If you are on the fence about attending the ADM Forum at ad:tech, here are more reasons for you to justify your trip!
For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 11 shows in 7 countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.
Washington, DC (PR WEB) March 10, 2008 — The Association for Downloadable Media (ADM) announced today the appointment of a special advertising agency liaison to the organization, along with the confirmation of a fourteen-member Ad Council, comprised of media professionals from leading interactive advertising agencies.
The council will act as a sounding board for the ADM committees, which are creating downloadable media advertising standards and guidelines. David Herscott, President of San Diego-based interactive agency MEA Digital, has been appointed the liaison between the Ad Council of media strategists and the ADM committee chairs.
The Association for Downloadable Media is committed to advancing its charter: creating a landscape favorable to the commercialization of portable media. The ADM’s focus includes revenue generation from advertising and sponsorships of audio and video podcasts, (aka vidcasts, or vlogs), and other digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come.
As you’ve hopefully seen by now, ADM is planning a special series of forums and sessions at ad:tech San Francisco, April 15-17. This is a great opportunity to put podcasting and downloadable media in the spotlight at a world-class digital marketing conference.
The early bird deadline for registration is March 14! So there’s only a few weeks left to get the best rate! And here’s the best part: ADM members will receive an exclusive discount on ad:tech registration fees.
Here’s a brief glimpse into the ADM lineup at ad:tech. April 16 will feature a full morning of forums specifically devoted to podcasting and downloadable media:
This posting, from ADOTAS, covers the current situation between the IAB and the FTC on handling personally identifiable online data and it’s use in advertising targeting.
It’s a good read.
I couldn’t help but notice a collective global sigh of disappointment this past January. It seems every time Steve Jobs (CEO of Apple Inc., formerly Apple Computer, Inc; ticker: aapl; web: www.apple.com.) sticks his head out of his hole in Cupertino, whether he sees his shadow or not, manages to thrill people and change the world in some small though significant way. But not this time.A nd it’s not that he had nothing to say at the most recent Macworld. He introduced significant upgrades to the iPhone and Touch iPod. He revised the seminal tool of total home convergence, Apple TV, adding the ability to rent and buy movies directly and instantly through your TV to its abilities to play video, share music, and display pictures. He unveiled an all-in-one wireless router and storage back-up device. And, just because he could, he also unveiled the world’s thinest, lightest full-size computer. Any one of these is a first in the world. Everyone of these is unique. Each one is a significant achievement to be celebrated in the annals of computer lore.
Spoiled with Riches
Yet, the crowd at Macworld, and those following the proceedings via some form of live stream from work or home, all seemed to be craning their collective necks to see what else he had in store for them. What else was hidden behind that curtain. People were almost delirious in anticipation of the famous, “Oh, and just one more thing.”What were they looking for? More importantly, why were they looking? Because while these were all fine new products, there was nothing shocking. There was nothing that left people gasping in the streets wondering if it was too late to invest in Apple stock. The issue was, these were more like Dell or HP innovations, predictable and ordinary, not Apple announcements. It was at that very point that I realized that Apple was no longer a computer company, or a design engineering boutique, or a software company. Apple has become the social and cultural visionary of the electronics age. Apple is to the world today what Japan was in the 1970’s and 1980’s. Read more »
Earlier this month, Duncan Perry (Treedia Labs), Risto Koski (Nokia), and myself (Podtrac) gave a presentation and panel discussion on behalf of the ADM at the “International Conference on Online Media Measurement” in Barcelona, (http://www.i-com.org). The presentation and panel was well received and we encouraged all interested attendees to join the ADM.
Several different associations and leaders in other online media from many parts of the world presented as well. From the IAB, to international mobile providers, to IPTV platforms, to gaming platforms, many companies and groups of companies are trying to solve for how to package themselves in a meaningful way to advertisers, and how to assess and describe the value they are delivering.
Agencies in turn are struggling to understand the unique dynamics of each ad media silo, make needed judgments about which media and metrics may be better for certain targets and objectives, make comparisons between old and new media, and then somehow bring it all together in a strategy that makes sense for their clients. It’s a daunting task when considering the number of media silos, the variety of metrics, the amount of data, and the number of potential media partners in any one media silo.
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