Today I heard one of the most engaging, lively, and poignant discussions on the state of the podcasting industry. I’m a regular listener of Adam Christianson’s The MacCast, where he dispenses a healthy dose of Mac news and tips twice weekly. However, a recent episode featured the audio from the Mac Podcaster Meet-up 2008 held at this year’s MacWorld Expo. The panel featured top tech podcasters such as Scott Bourne (Apple Phone Show), Leo Laporte (MacBreak Weekly), Dave Hamilton (Mac Geek Gab), Ken Ray (Mac OS Ken), Cali Lewis (Geek Brief TV), and Victor Cajiao (Typical Mac User).

The discussion touched upon the perceived leveling off of podcast growth (perhaps just in tech), growth areas for other podcast categories, and the need for an association like the ADM to bring some order to podcasting when it comes to metrics and reporting.

It’s a long episode but worth every minute, so I encourage you to take a listen. And kudos to Adam and Victor to bringing this to us. It’s important that we all take notice of the impending business need for podcasting to play in the sandbox with other media and not get sand kicked in our faces.

A new super-thin Apple notebook computer was not the only sexy thing to come out of MacWorld. ADM held its all-member committee working group, and what could be more attractive than progress towards infusing our industry with copious ad purchases?

Thanks to Kiptronic and Porter Novelli for hosting the meeting in San Francisco and New York City respectively, and for Blog Talk Radio to connecting the dots through conference and chat. The hour was packed with reports and ideas. There was a lot worth covering, but I want to lay out the two biggest initiatives on our near-term plate.

Ad Units - (part of the Ad Standards Committee)

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Culture Catch and Artsfest present…

E.A.T. NOW!

Entertainment - Art - Technology!!!

A Party Celebrating Macworld 2008!

Sponsored by
Shure & Metreon

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On 15th January in London, UK, Radio Academy Director Trevor Dann hosted a seminal event about podcasting.

The panel included Nathalie Schwarz from Channel 4, Matt Wells, Head of Audio from Guardian Unlimited, Sarah Prag from the BBC, and noted independent radio / podcast producers Hermeet Chadha and Karen Pearson. The session covered many issues around podcasting, including definition, production values, regulation, culture, expectations of both listeners and viewers, metrics, and the commercial realities of making podcasting pay.

ADM member Dean Whitbread from Talking Voices and the UK Podcasters Association takes part in the question and answer session in part two, talking about video and the Association for Downloadable Media initiative.

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ADM members Dusty Wright and Richard Burns of Culture Catch are hosting a VIP, velvet-rope, intimate evening with cocktails, live music, art, and a few surprises.

Plan on attending this cultured meet-n-greet for all members and potential members of the ADM on Thursday night, Jan. 17 from 5 - 8 pm. Stay longer to enjoy more of the Culture Catch enlightening entertainment.

Secret location to be announced shortly.

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Here is a reprint from an email from ad:tech’s Content Director, Warren Pickett, about speaker submission deadlines for Miami and San Francisco events in 2008.

If you want to speak, please submit yourself on their site.

We are talking to them about doing another podcasting session at the SF show.  But please submit yourself if you feel you have some good content to offer.

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Integrity.

Most people gravitate to people with it. Something to be said about a person who you can trust. You know he or she has your back. You know you can call them the middle of the night to ease you out of a tight jam.

How about brand integrity?

Do you have a favorite brand that you know “has your back?”

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I am thankful for all of the new friends I’ve made in the podcasting industry. I’ve been a podcaster since 2005, but have only in the last year launched a podcasting network and started going to events like MeetUps and the (P)NME.

I have found this small but growing community to embody two of my favorite personal characteristics - technical acumen and creativity. The podcasting world incorporates the big media companies and a surprisingly rich group of rugged individualists.

I honor everyone of you today on this day of thanks.