Category: Content Strategy

Developing Your Video Podcast Show

One thing to consider when starting a new show is the big question. Why? What is it about your content that is unique? What is it about your content that is compelling?Has the subject been covered before. How are you, as the producer, going to bring something new and different to the topic.

These are basic guidelines for any creative endeavour. Painters, writers, musicians, filmmakers and video podcasters shoud ask these simply questions before getting started. Why am I doing this? What are my objectives?Luckily, the video podcaster today has a huge advantage over the filmmakers from yester-year - technology. Thus, like a writer or painter, video podcasters can afford to just do it.Create a video podcast, then decide later on the questions of “why”.

Paper and paint are cheap for the artists, but so are DV cameras and editing software. Technology allows for “filmmakers” to grow their project organically. Let the ideas flow from the experience of just doing it. Go back, fix the problems, do it again and again and again. Do it until you begin to answer the above questions. Don’t stop tinkering with the show will then have a style, voice, look, or nuance that captures the attention of popular imagination. Unless you’re interested in creating podcasts that fall into an empty forest. Do they make a sound if no one has downloaded them?

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Untethered Media

I am often asked by clients, “What is a podcast?” I used to explain the push of RSS and the pull of podcatchers, but now I like to take this approach: podcasting isn’t a medium or a technology, it’s a paradigm shift in the way people consume their media. Consumers now want their media anytime, anywhere and on any device.

Content has become untethered from the restraints of distribution channels, time and space. Since everyone and anyone can create and launch content, consuming the media – the very act of downloading the media to an iPod, desktop, laptop, phone or portable player – has become the distribution.

Content and distribution become one. Who knows the magic we can create with untethered media.

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