I helped ADM standardize the measurement specs around downloads, and the process was contentious around the metrics question, “download requests” or “completed downloads”?  The most final of all metrics , “plays”, was not considered because it simply was not feasible. During the current economic downturn, the need for the best metrics has become even more important for publishers and advertisers.

Over a year ago our engineers decided to resolve this issue in the most practical way we could – connecting iTunes to Google Analytics. We are announcing this product today. Before I go into the specifics, I would like to emphasize one important point – this free service does not require any relationship, contractual or otherwise, with VoloMedia.

VoloMedia’s Bridge-to-Google Analytics is a plug-in to the iTunes Media player, now installed with over 100 thousand iTunes consumers in the US – precisely 94,296 iTunes plug-ins were active over the last 5 days. Publishers are free to use this free service if it meets their needs, i.e. collect annonymous usage statistics regarding usage of their content on iTunes and to analyze them using Google Analyics: a free and robust industry-standard platform. If you have ever used Google Analytics, then you are familiar with “GA_ID – Google Analytics ID”. With a simple modification of the RSS feed to incorporate the GA-ID the publisher can start flowing aggregated play and download data to their Google Analytics account.  More information is on our website: http://www.volomedia.com

I hope this initiative is seen as one that is beneficial to the entire podcasting community, one more step forward to making podcasting a dynamic and vibrant medium for consumers, publishers and advertisers.

Meet Colette Vogele, Founder of Vogele & Associates. Jeff Karnes, VP of Marketing and Products for VoloMedia, an ADM founding company, discusses the intellectual property law, including copyright, trademark, and privacy, and how it relates to new media and podcasting. Colette dives into topics such as the DMCA, Creative Commons, downloads vs. streaming, and legal considerations for podcasters.

Colette practices intellectual property law specializing in technology and new media. She represents a range of business, non-profit organizations and individual clients addressing copyright, trademark, privacy, reputation, and security issues. She speaks and writes regularly on issues related to intellectual property, on-line reputation, and the Internet. She holds a non-residential fellowship at Stanford’s Center for Internet & Society and has been featured on numerous on-line programs including the New York Times Tech Talk, CNET Live, and This Week In Law. She is an Editorial Advisory Board member of the Journal for Internet Law, the California Lawyer magazine, and The Conversations Network, and a Board member of INFORUM, a division of the Commonwealth Club of California. She is also a contributing author to the forthcoming 2009 Broadcasting Legal Guide published by the National Association of Broadcasters.

Jeff is the Vice President of Marketing and Products for VoloMedia, Inc, the leading provider of advertising and reporting solutions for downloadable media. Jeff is a digital media veteran with over a decade of experience delivering solutions within the enterprise and direct-to-consumer. Most recently, he held the position of Director for Multimedia Search and Products for Yahoo! where he led the company’s efforts in launching their video portal along with managing video search, audio search, image search, and a podcasting directory. Before then, he led the product and marketing efforts at Virage, a leader and pioneer in video indexing and search. And prior to that, he worked at Cinebase Software (renamed eMotion) leading the product efforts in the category of digital asset management. Jeff holds a BA in Economics and Sociology from Bucknell University and is a board member for the Cinequest Film Institute. 

Meet Paul Colligan, CEO of Colligan, Inc., and new ADM member. Susan Bratton, our Vice Chairman and one of the ADM founders interviews Paul about his business(es), why he was motivated to join the ADM, his view of the portable media industry and his tips for monetization, both through advertising/sponsorship and subscription.

Paul Colligan talks about several of his popular Internet properties including Podcast Secrets and PremiumCast.com as well as his podcasts: Internet Marketing This Week, Marketing Online Live, Paul’s Profitable Podcasting Podcast and Electronic Marketing Interviews.

You will gain some valuable insight in to how to drive revenue for your show in this fast-paced and in-depth look at the opportunities in podcasting.

Welcome to “Get the Download” from the Association for Downloadable Media.

There are few people in the online video world who have as deep and broad an understanding of the space as Tim Street. The man behind French Maid TV has a long list of “old school” media triumphs to his credit, and several years ago was among the very early group of people who saw the rise of online video and began exploring ways to best address the space.

I credit Tim with helping me better understand the evolutionary cycle of online video, specifically in terms of how new technologies get folded into the mix. While munching happily on salads at a Burbank eatery, Tim and I spoke at length about the state of online video today. In particular we spent time discussing not just the basic challenge of monetizing but the bigger issue of how today’s content creators need to view their work in order to be successful.

In this episode of ADM’s Get the Download, Tim talks about the differences between sponsorship and advertising, the challenges of content ownership and how everyone doing online video should be building their content to be stolen.

Tim Street is a Writer, Producer, Director, and Creator/Executive Producer of the popular viral video French Maid TV. He is one of the few individuals who have been successful in both new media/podcasting and traditional media. Tim is considered one of the industry’s most successful viral video producers, his online videos have garnered over 30 million downloads and his productions constantly skyrocket to the top of the charts.

In addition to creating online viral videos, Tim is a sought after paid speaker and award-winning short form director. In 2008 Tim launched APE Digital a social media studio that focuses on the creation of emotionally engaging content for young men. Tim’s speaking credits include Digital Hollywood, Mac World, Blog World, New Media Expo, and Podcast Academy.

Tim has produced short and long form TV for Paramount, Universal, Warner Bros., ABC, CBS, NBC, FOX, The WB, UPN, Fine Living, Food Network, Game Show Network, Nickelodeon, Spike TV and many others. Tim sits on the Advisory Board of the Association for Downloadable Media (ADM), an industry association focused on providing advertising and audience measurement standards for episodic and downloadable media. Tim blogs at 1TimStreet.com.

He resides in Los Angeles and is represented by United Talent Agency.

Cathy Brooks. Cathy’s passion for media started early and she has spent most of her life saturated in it.

In addition to blogging for BitchBuzz and The Huffington Post, Cathy presently operates Other Than That, a strategic firm helping players in the tech ecosystem navigate the murky waters of social media.

Most recently Cathy ran business development for Seesmic, a technology company enabling threaded conversations online using video as the conduit.

Prior to Seesmic, Cathy worked with Guidewire Group – a global analyst firm focused wholly on emerging markets and technologies. During that time, Cathy produced and hosted two podcasts “I of Innovation” and “Six Minutes With…” and also produced two of the firm’s conferences – Innovate!Europe and Leadership Forum.

Cathy also headed the talent and booking departments at TechTV, has curated content at LeWeb for several years and has held several executive positions with PR agencies.

She lives in San Francisco, CA.

David Lawrence interviews Susan Bratton on the history and direction of the ADM.  They talk about the early days of the ADM’s formation, the challenges of starting an association, and the direction they are looking to go in the future. Discover the connection ADM has to the Internet Advertising Board (IAB) and who benefits from unified ad standards.

David and Susan also discuss how to make a business from downloadable media and the tools and resources the ADM has for members such as media kits, terms and conditions, insertion orders, advertising standards, and measurement standards.

Susan Bratton is the Vice Chairman of the ADM and CEO of Personal Life Media, a podcast publishing company producing 38 weekly audio shows and companion blogs on personal growth, relationships, longevity and spirituality for people on the leading edge of culture.

David Lawrence has been involved in radio/tech since 1973, podcasting since 1994, and creeping people out since 2007.

Last month at the NewTeeVee Live conference, Betsy Flanagan from Startup Studio spent a few minutes with two industry leaders.

The first is Alex Withers who is the Managing Director of Digital Media for the United States Golf Association who shared how the financial crisis is impacting their business and how he systematically decides what content should be streamed live vs. repurposed vs. perfectly produced.

The second guest is Jeff Gomez the CEO of Starlight Runner Entertainment who explained what transmedia is, how big companies and small independent content creators can use it and a few success metrics and stories. 

Listen in and learn from others who are putting their stuff out there. We’re in this thing together at the Association for Downloadable Media!

Matthew Snodgrass from ADM and Lippe Taylor interviews both Tim Bourquin of TNC New Media and Rick Calvert of Blog World Expo about the sale of Tim’s New Media Expo to Rick’s Blog World Expo. Separately, the two conventions were delivering a wide array of content and attendees. As the scope of the two shows started to overlap, Tim and Rick realized that the community would be better served by a single – and greater – convention. You can find out more about the combined show at http://www.blogworldexpo.com. We also get Tim and Rick’s thoughts on social media today and the use of it by corporations.

Tim Bourquin is Founder and CEO of TNC New Media, Inc., an online media company that has developed, launched and grown several advertising-supported podcasting sites.  Under Tim’s leadership, TNC New Media has also used podcasting and other forms of new media as a promotional tool for everything from corporate events and tradeshows to product launches.  In 2005, Tim launched the Podcast and New Media Expo, a convention and conference for podcasters and online video creators.  The event, was recently sold to BlogWorld Expo, is held annually and attracts thousands of podcasters who attend to learn how to create compelling shows and grow their audience.

Rick Calvert is the CEO and Co-Founder of BlogWorld & New Media Expo. He has been active the trade show industry since 1998 working on three Tradeshow Week 200 events including the SEMA Show (#4), AWFS®Vegas (#39) and the DEMA Show #(97), as well as one of the nation’s largest consumer shows, Comicon. He has been a voracious new media consumer since 2000, launched his own blog in 2005 and formed BlogWorld & New Media Expo in 2007.

For more information, check out these posts at Blog World Expo:
BlogWorld & New Media Expo Now One Super Huge Event!
BlogWorld Expo Acquires New Media Expo
 

Matthew Snodgrass from ADM and Lippe Taylor interviews Scott Monty, head of social media for Ford Motor Company. Scott, formerly with Crayon, joined Ford just five months ago at a tumultuous time for both Ford and the U.S. auto industry in general. News and rumors are flying around the Web about the auto industries’ tough financial times, but Scott is finding a way to manage the mayhem and create real conversations about what Ford is doing in a time of crisis.

The Ford Story – http://thefordstory.com
Ford Digital Snippets – http://ford.digitalsnippets.com
Ford’s Corporate Twitter account – http://twitter.com/FordDriveOne

Scott Monty is currently the head of social media for Ford Motor Company, where he holds the title Global Digital & Multimedia Communications Manager. While his role is based in the Corporate Communications area, he is a strategic advisor on all social media activities across the company. From blogger relations to marketing support to customer service to internal communications and more, social media touches many facets of Ford business, and Scott is there to ensure it is consistent across all of them. You can follow Scott (@scottmonty) on Twitter.

Matt Snodgrass is the secretary of the ADM and is SVP of Digital Marketing for Lippe Taylor, a brand communications agency based in Manhattan. Matt has been involved with digital production and marketing for over 10 years. You can reach him at mattsnod (Twitter/Flickr/Skype), mattsnod@yahoo.com, and www.mattsnod.com 

This episode is hosted by John Havens, VP of Business Development at BlogTalkRadio, and also a member of the ADM’s Board of Advisors. In this episode John interviews John Federico, VP of Marketing at BlogTalkRadio, who was recently appointed the new ADM Membership Chair.

This informative podcast provides an overview of the ADM:

• What is the ADM?
• Why was the ADM established?
• Why join the ADM?
• What plans does John have as the new Membership Chair? 

In addition, John Federico calls out to all listeners that the Membership Committee can use your help – if you’d like to volunteer, please contact him at johnfederico@blogtalkradio.com.

Enjoy listening!

We will be featuring regular interviews with leaders in the new media industry focusing on the business of monetizing downloadable content.

Today’s guest is Kent Nichols, the co-creator of the online video show “Ask A Ninja,” which has been featured on major television and print news outlets that include CNN, ABC News, the Wall Street Journal, BusinessWeek, and NPR. “Ask A Ninja” has been downloaded over 80 million times and was named YouTube¹s Best Series in 2006. The show has propelled the co-creators into Hollywood with a feature film deal and the popular Ninja Handbook. “Ask A Ninja” is one of the first independently produced internet shows to achieve monetary success.

Listen in to hear how Kent and his partner turned $60,000 raised from friends and family into a brand that generates estimated revenues of over $1MM per year. Kent offers recommendations for content creators including the most important rule for building an audience and reasons for working with ad buyers and Hollywood agents.

Subscribe to the “Get the Download” feed and receive upcoming podcast interviews directly to your feed reader or iTunes.