UK Podcasters Establish Legal Music Podcasting

Saturday March 29th 2008 at the Guardian newspaper, London, UK, in a seminar entitled Podcasting, Rights and Music the UK Podcasters Association hosted a seminar highlighting both the impact of legislation upon podcasters and media producers, and also outlining an established legal framework for fully licensed music podcasting.

Becky Hogge from the Open Rights Group lead a meaningful session on how TV regulation threatens to spill over to internet. Dean Whitbread from UKPA moderated a panel on music rights in which speakers from the MCPS-PRS (the UK performing rights organisation representing writers and publishers) and the head of digital for the Association of Independent Music laid out the now more affordable and less rigid schemes designed to give podcasters access to their extensive repertoire of music.

Read more here on UK Podcasters Association website.

Steve Gillmor and Leo LaPorte Say “Who The Hell is ADM?”

I noticed a stream of Twitters going by yesterday from podcasters Leo LaPorte and Steve Gillmor about the ADM. They caught wind of our Ad Council press release and hadn’t heard of the ADM before.

Here are their comments:

We need to continue to reach out as an organization and educate producers and networks who want to monetize their content about our mission.

Dave Hamilton and I Twittered back details and invited them to join. Leo has been invited more than once. If any of our members would like to connect with Leo or Dave or Steve, I’d encourage you to do so.

ADM Members Sought for Speaking at ad:tech Conference

We are currently programming 4 sessions for ad:tech San Franscico. Three at our ADM meeting on the 16th of April and 1 in the ad:tech conference programming on the 17th of April.

We are seeking podcast advertising customers to share their wisdom on ad formats, audience metrics and case studies.

If you work with an ad agency or marketer who would like to share their opinions and ideas and support one of the sessions below, please connect them via email to susan at personallifemedia dot com.

If you believe you have a strong case for speaking and can add value to one of these sessions below. Please email Susan.

Mark Your Calendar – ADM Will Debut Standards & Guidelines April 16th

The ADM is busily preparing to present our 1.0 version of Advertising and Sponsorship Standards and Guidelines for Traffic Measurement to get 30-day public feedback from the ADM members and greater industry at our upcoming event, 9 am – 11:45 am PST in San Francisco at the ad:tech Expo.

ad:tech is the leading conference for digital marketers and agencies who focus on emerging media. They are hosting a morning of ADM programming. In three sessions, we will present the latest numbers in podcasting/vidcasting and downloadable media, case studies of successful programs, new ad units around which our industry can standardize and guidelines for audience traffic measurement.

We currently seek panelists for these sessions. If you are an extraordinary speaker who can talk about numbers, case studies, ad standards and audience measurement, please send an email to susan at personal life media.

If you are a brand marketer or agency person or are working with someone on the “client side” whom you think would be a speaker on one or more of our sessions, please email Susan. This is our top speaker priority.

As an ADM member, you are entitled to a FIFTY PERCENT 50% (woo hoo!) discount on a full conference pass to ad:tech. The Early Bird rate is $1395, so you pay $697.50 if you register before March 14th. Don’t forget or you could end up paying $1895!

The two most importants things coming out of MacWorld

A new super-thin Apple notebook computer was not the only sexy thing to come out of MacWorld. ADM held its all-member committee working group, and what could be more attractive than progress towards infusing our industry with copious ad purchases?

Thanks to Kiptronic and Porter Novelli for hosting the meeting in San Francisco and New York City respectively, and for Blog Talk Radio to connecting the dots through conference and chat. The hour was packed with reports and ideas. There was a lot worth covering, but I want to lay out the two biggest initiatives on our near-term plate.

Ad Units – (part of the Ad Standards Committee)

We are moving quickly to establish an advertiser-vetted list of the most common ad units to be deployed in our industry. Similar to the way IAB brokered known frame sizes for banners, we will release defined types of units that will be consistent and replicable across the largest swath of the industry. Why? Two reasons.  One:  We need a common currency to promote liquidity in the marketplace. Using these proposed units will not be a requirement to do business, but we believe they will further encourage transactions and get buyers, advertisers, publishers and intermediaries on the same conversational page.  Two: For advertisers to be interested in using our channel of distribution they need to be able to buy large amounts of media across many shows and networks, having a creative standard that allows them to do this ensures that marketing budgets will be placed in our industry.

Audience Counting Guidelines (part of the Measurement Committee)