There are particularly good number of interesting blog posts this week about podcasting and downloadable media that I want to point you toward:

David Schroeder of American Chronicle writes about the value for marketers of reaching customers in niche markets.

TechMoz uncovers a new patent, filed by Apple, that aggregates specific snippits of multiple podcasts and talks about the implications for advertising inherent in this mash-up concept.

Frederic at LastPodcast gives his interpretation of Google’s latest video ads.

And ThatPodcastShow has a dozen editorial reviews of podcasts. I’m glad to see this review site. With more than 100,000 shows listed in the directories, consumers need more editorial coverage of those podcasts that are well-produced and deliver on schedule in a professional manner.

What are your thoughts about these posts?