From this N E W S R E L E A S E
Issued January 28, 2008

RAJAR PUBLISHES FIRST SURVEY INTO PODCASTING AND RADIO LISTENING VIA INTERNET

RAJAR (Radio Joint Audience Research Ltd) releases findings of its first survey into Podcasting and radio listening via the Internet today, Monday January 28, 2008.

The RAJAR Podcasting and Radio Listening Via Internet Survey was conducted during September and October 2007 by Ipsos MORI, using a sample of RAJAR respondents from the previous 9 months who had claimed to listen to the radio via the Internet or downloaded Podcasts. The findings are based on the responses of 639 respondents who were asked
to complete an online questionnaire.

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From a recent letter from the AAAA’s to it’s members, copied to the ADM:

New Advertising Media Associations Formed

As more new and emerging media seek to become advertising-supported, relevant media trade associations are forming to standardize creative ad units and metrics and set other guidelines. AAAA works closely with many of these trade associations to develop industry-supported guidelines.

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Culture Catch and Artsfest present…

E.A.T. NOW!

Entertainment - Art - Technology!!!

A Party Celebrating Macworld 2008!

Sponsored by
Shure & Metreon

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ADM members Dusty Wright and Richard Burns of Culture Catch are hosting a VIP, velvet-rope, intimate evening with cocktails, live music, art, and a few surprises.

Plan on attending this cultured meet-n-greet for all members and potential members of the ADM on Thursday night, Jan. 17 from 5 - 8 pm. Stay longer to enjoy more of the Culture Catch enlightening entertainment.

Secret location to be announced shortly.

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Here is a great post by  Patrysha Korchinski outlining multiple ways an advertiser can create their ad to insert into podcasts.  This is written for audio podcasts, but since many shows are audio only, this is helpful advice.

As an association and an industry, we need to remove the barriers to entry. This includes “creative” production.  If you sell audio ads in your show(s), I suggest incorporating something like this into your media kit to outline how easy it can be to create an ad in your show.

Today the Internet Advertising Bureau announced guidelines for rich media advertising. This industry association has a tremendous amount of credibility with the press and the market place - both buyers and sellers. The involvement of the industry is strong, too, so though it’s difficult to create standards that make everyone “happy,” the standards are instituted by all when they are ratified.

This quote, from a MediaPost article, by Jeff Lanctot perfectly expresses the value of ad standards:

Jeff Lanctot, senior vice president for global media at Avenue A | Razorfish, said the guidelines were an important step for the industry. “The more closely aligned publishers and ad servers are on operational standards, the more efficient digital channels will become for advertisers,” he said.

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Here is a reprint from an email from ad:tech’s Content Director, Warren Pickett, about speaker submission deadlines for Miami and San Francisco events in 2008.

If you want to speak, please submit yourself on their site.

We are talking to them about doing another podcasting session at the SF show.  But please submit yourself if you feel you have some good content to offer.

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From the NY Times

Eva Persson for The New York Times

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Executive and Advisory Board and Committee Chairs Selected by Members

NEW YORK/SAN FRANCISCO, December 3, 2007 – The Association for Downloadable Media (ADM) announced today the election results for the 20 inaugural office seat positions including the Executive Board (Chair, Vice Chair,
Secretary, Treasurer); eleven (11) Advisory Board seats, Chairs for: Advertising Standards Committee, Education & Outreach Committee, Measurement Committee, Membership Committee and the Terminology Standardization
Committee.

Set to provide leadership in measurement standards, research, education and advocacy to all those involved in portable media, the ADM is committed to advancing its charter of creating a landscape that facilitates the
commercialization of this growing audience. The ADM’s focus includes revenue generation from advertising and sponsorships of podcasts, vodcasts (aka vidcasts, video podcasts, or vlogs), and other audio/video digital content
distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come. The organization has been formed to focus specifically on any content downloaded by consumers, and will work in
collaboration with related industry associations.

Chris MacDonald, EVP Business Development and Operations Libsyn PRO Enterprise Platform, founder of Indiefeed and newly elected Chairman of the ADM says, “The initial set of ADM founders and current members have
accomplished considerable groundwork. Now that we’re formalized, we will aggressively drive the agenda for monetization and advertising effectiveness of downloadable media and accelerate our membership drive. We will reach out to existing organizations to provide leadership, support, and assistance to this new
emerging area. Additionally, we will strive to become the preeminent information resource for efficacy and measurable results in the downloadable media space.”

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Now that we’re formed and on the eve of announcing our election results, I’m eager to accelerate our visibility. We’ve been briefing press this week and I’m starting to find bloggers that I don’t personally know (;8) writing about the ADM.

Here’s a nice post from Mark at Mashable about the value of the ADM.

And here’s another post from BBDO, a major ad agency, saying there need to be standards for podcasting advertising. Obviously, they haven’t heard about us. (Yes, I posted our URL with my comment on the blog.)

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