Association for Downloadable Media

SVAMA Member Promotes Podcasting and ADM

4 April 2008Susan Bratton0 comments

Elyse Tager shows support for ADM’s initiatives on this blog post and will be at the ADM Forum at ad:tech. Are you going?

Are You Going to NAB? Hang Out With Fellow Portable Media Super Stars!

1 April 2008Susan Bratton0 comments

2008 NAB Show

As part of it’s commitment to content on all platforms through a new effort called Content Central, the 2008 NAB Show is devoting an afternoon of panels examining original online content (April 16 at the Las Vegas Convention Center, full conference April 14-17). The sessions will focus on companies and content creators that are mining the new possibilities created by the Internet, rather than using the Web as a delivery mechanism for existing programming.

Participants include Turner Sports Online, which provides its viewers with a unique online experience that parallels the broadcast content; My Damn Channel, whose Hollywood insider artists could have gone the traditional online broadcast route (with managers, agents, testing, etc.), but chose to connect with their audience directly and retain full creative control; and JibJab.com; AskANinja.com and Animax, successful online entertainment companies working outside the system.

Attached and below is the full list of Wednesday’s new media sessions, with the “disruptive” content filling the afternoon.

Downloadable Media Superstars, Live at ad:tech!

26 March 2008Susan Bratton1 comment

Hear from four of the hottest stars of online video, including Kevin Rose of Diggnation, Ask a Ninja’s Kent Nichols, Jeff Macpherson of Tiki Bar TV and Martin Sargent of Revision3. View the live taping and hear and explore how you can leverage programs like these to expand your own audience.

Thursday, april 17, 4:45pm - 5:45pm

Closing Keynote: Internet Superstar, Live at ad:tech

There’s a whole lot more to Web video than just Star Wars kids and cats riding donkeys. The spectacle of user generated content is being augmented and supplanted by professionally produced short and long-form programs that are delivering high-quality repeatable experiences that are aggregating big audiences – in many cases surpassing the audiences of many cable TV shows. Predominantly viewed by the coveted 18 to 34-year -old demographic, these shows provide information, entertainment and inspiration that’s outside of normal video formats. In this special closing keynote, we bring this new world of video-based entertainment to you, with a special live taping of the popular Internet talk show “Internet Superstar”. We’ll show you what this new world of Web video programming looks like, introduce you to four of the hottest stars of the new media, and explore how you can leverage these programs to deliver tremendous benefit to your clients and your company. It’ll be a wild, no-holds barred hour of pure entertainment – with a good deal of useful information tossed into the mix as well. Discover the future of television, by attending this rollicking live Internet Superstar!

HOST:
Martin Sargent, Director of Comedy Programming, Revision3

Come to the ADM Forum at ad:tech SF!

18 March 2008Susan Bratton0 comments

If you are on the fence about attending the ADM Forum at ad:tech, here are more reasons for you to justify your trip!

For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 11 shows in 7 countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.

ADM Announces Formation of Ad Council and Appointment of Ad Liaison

11 March 2008Susan Bratton0 comments

First Standards and Guidelines To Be Presented at ADM Forum at ad:tech San Francisco

Washington, DC (PR WEB) March 10, 2008 — The Association for Downloadable Media (ADM) announced today the appointment of a special advertising agency liaison to the organization, along with the confirmation of a fourteen-member Ad Council, comprised of media professionals from leading interactive advertising agencies.

The council will act as a sounding board for the ADM committees, which are creating downloadable media advertising standards and guidelines. David Herscott, President of San Diego-based interactive agency MEA Digital, has been appointed the liaison between the Ad Council of media strategists and the ADM committee chairs.

The Association for Downloadable Media is committed to advancing its charter: creating a landscape favorable to the commercialization of portable media. The ADM’s focus includes revenue generation from advertising and sponsorships of audio and video podcasts, (aka vidcasts, or vlogs), and other digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come.

Steve Gillmor and Leo LaPorte Say “Who The Hell is ADM?”

11 March 2008Susan Bratton6 comments

I noticed a stream of Twitters going by yesterday from podcasters Leo LaPorte and Steve Gillmor about the ADM. They caught wind of our Ad Council press release and hadn’t heard of the ADM before.

Here are their comments:

Three More Days Until ad:tech Early Bird Conference Rates Expire

11 March 2008Susan Bratton0 comments

Contact Bryan Moffett for your discount code to save a bundle on the full conference pass. Make sure you register for the keynotes/exhibits only free pass if you are just coming to the ADM Forum.

http://ad-tech.com

The IAB Posits Advertising Privacy Principles - The FTC is Not So Sure…

26 February 2008Susan Bratton0 comments

This posting, from ADOTAS, covers the current situation between the IAB and the FTC on handling personally identifiable online data and it’s use in advertising targeting.

It’s a good read.

Blog Posts About Podcasting You Should Read

22 February 2008Susan Bratton0 comments

There are particularly good number of interesting blog posts this week about podcasting and downloadable media that I want to point you toward:

David Schroeder of American Chronicle writes about the value for marketers of reaching customers in niche markets.

TechMoz uncovers a new patent, filed by Apple, that aggregates specific snippits of multiple podcasts and talks about the implications for advertising inherent in this mash-up concept.

ADM Members Sought for Speaking at ad:tech Conference

6 February 2008Susan Bratton0 comments

We are currently programming 4 sessions for ad:tech San Franscico. Three at our ADM meeting on the 16th of April and 1 in the ad:tech conference programming on the 17th of April.

We are seeking podcast advertising customers to share their wisdom on ad formats, audience metrics and case studies.