Last year was a really exciting time during MacWorld in January.  The anticipation for Apple to enter the cell phone market had reached a boiling point.  Steve Job’s presentation was perhaps his best.  The phone or as I like to call it, a palm laptop with a phone, is an incredible piece of technology.  A product that is leaps and bounds ahead of the competition.

The iPhone has been a valuable device in meetings with potential sponsors that haven’t downloaded Culture Catch’s vidcasting show.  As a digital assistant, the iPhone has been a homerun for me.  Apple really delivered another great digital device.

January is upon us again. What does Steve have up his sleeve this year? I don’t know.  Those who say they know, don’t.

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One thing to consider when starting a new show is the big question. Why? What is it about your content that is unique? What is it about your content that is compelling?Has the subject been covered before. How are you, as the producer, going to bring something new and different to the topic.

These are basic guidelines for any creative endeavour. Painters, writers, musicians, filmmakers and video podcasters shoud ask these simply questions before getting started. Why am I doing this? What are my objectives?Luckily, the video podcaster today has a huge advantage over the filmmakers from yester-year - technology. Thus, like a writer or painter, video podcasters can afford to just do it.Create a video podcast, then decide later on the questions of “why”.

Paper and paint are cheap for the artists, but so are DV cameras and editing software. Technology allows for “filmmakers” to grow their project organically. Let the ideas flow from the experience of just doing it. Go back, fix the problems, do it again and again and again. Do it until you begin to answer the above questions. Don’t stop tinkering with the show will then have a style, voice, look, or nuance that captures the attention of popular imagination. Unless you’re interested in creating podcasts that fall into an empty forest. Do they make a sound if no one has downloaded them?

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