As you’ve hopefully seen by now, ADM is planning a special series of forums and sessions at ad:tech San Francisco, April 15-17. This is a great opportunity to put podcasting and downloadable media in the spotlight at a world-class digital marketing conference.

The early bird deadline for registration is March 14! So there’s only a few weeks left to get the best rate! And here’s the best part: ADM members will receive an exclusive discount on ad:tech registration fees.

Here’s a brief glimpse into the ADM lineup at ad:tech. April 16 will feature a full morning of forums specifically devoted to podcasting and downloadable media:

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In a February 4 article touting new paid research, eMarketer paints a positive picture about the future of podcasting. eMarketer estimates that the total US podcast audience reached 18.5 million users in 2007, and should grow to 65 million by 2012.

Interestingly, they make a distinction between total audience and active audience. Total audience includes persons who have downloaded at least one podcast, while active audience only includes persons who download an average of one or more per week. The active audience projections are significantly smaller; a bit over one-third the total. That seems like an area where deeper definition and research would be useful.

eMarketer made a bold statement that the “majority” of podcast consumption still happens on desktop computers rather than MP3 players or mobile devices. I found that very surprising, and directly counter to NPR’s research, where roughly 70% of users consume podcasts on mobile devices detached from the computer.

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