2008 NAB Show

As part of it’s commitment to content on all platforms through a new effort called Content Central, the 2008 NAB Show is devoting an afternoon of panels examining original online content (April 16 at the Las Vegas Convention Center, full conference April 14-17). The sessions will  focus on companies and content creators that are mining the new possibilities created by the Internet, rather than using the Web as a delivery mechanism for existing programming.

Participants include Turner Sports Online, which provides its viewers with a unique online experience that parallels the broadcast content; My Damn Channel, whose Hollywood insider artists could have gone the traditional online broadcast route (with managers, agents, testing, etc.), but chose to connect with their audience directly and retain full creative control; and JibJab.com; AskANinja.com and Animax, successful online entertainment companies working outside the system.

Attached and below is the full list of Wednesday’s new media sessions, with the “disruptive” content filling the afternoon.

2008 NAB SHOW CONTENT THEATER

Looking at the Creation, Production and Distribution of Content Made Possible By New Technologies
Free to All Show Attendees on a first-come, first—served basis
Wednesday April 16 – Broadband, Mobile and New Ventures in Content

9:30 am – 10:45 am

Broadband Media Workflow: Hitting the Viewing Window

CTV, Canada’s largest private broadcaster, details the workflow it developed to produce and distribute video content to broadband audiences–fast. Through the lens of a breaking news story and a leading TV show, learn about time-critical windows, viewing patterns, and creative, business, and technical considerations, and how technologies are applied throughout.

• Rob Adams, operations director, digital media, CTV
• Suzanne Johnson, senior manager, media & entertainment, Akamai Technologies, Inc.

11:00 am – 12:00 pm

Mobilizing Entertainment
What will it take to make mobile video a winning proposition? What are the issues and challenges inherent in producing and monetizing content for the smallest screen? Do the rules learned from other platforms count in the new mobile space? Industry pros address what it will take to carve a successful path for mobile content in the U.S. and show examples of their work.

• Moderator: Debra Kaufman, www.mobilized.tv blog, and freelance journalist for The Hollywood Reporter, Television Week and Film & Video
• Jeff Fishman, CEO/executive producer, Fishman Productions, Ltd.; “America Idol: Mobile Platform Value-Add Offers”; Showtime Comedy Special: “Alex Reymundo’s Hick-Spanic”; “Loveless in Los Angeles”
• Jerry Rocha, senior director, mobile media, Nielsen Mobile
• Assaf Tarnopolsky, vice president, mobile programming and digital product development, SPTI
• Skip Fredericks, senior vice president, content creation & distribution, Wizzard TV; former content producer HBO, Universal, Fox Sports

12:00 pm – 1:00 pm
Lunch

1:00 pm – 2:00 pm
Complementary Angles: Turner Sports Online and on TV

In what ways are sports broadcasters combining TV and the Web to create a broad, immersive home viewing experience? How are they tapping new media’s interactivity, access to multiple points of view and libraries of facts and figures? Learn how Turner Sports is using new technologies and new forms of content to provide fans with a next generation, multi-platform experience for top-tier sports properties such as NASCAR, NBA, MLB and professional golf.

•      Moderator: Bryan Biniak, CEO, Jacked, Inc.
• Scott Doyne, new media business manager, Turner Sports
• Pete Scott, executive director of digital partnerships, Turner Sports
• Hank Adams, CEO, Sportvision, Inc.
• Rodney Vaughn, producer, Turner Sports

2:15 pm – 3:15 pm
Trusting Talent: My Damn Channel

A look at the concept, business model and programming of this entertainment site, which provides complete creative freedom while handling co-production, monetization, syndication and distribution. Its roster includes multi-platinum musician and actor Coolio, Grammy Award-winning music and film producer Don Was and comedian/political satirist Harry Shearer

•      Moderator: Jon Healey, editorial writer, Los Angeles Times, Writer, LATimes.com’s Bit Player blog:  latimes.com/bitplayer
• Rob Barnett, president/CEO, My Damn Channel; former president of programming at CBS Radio and programming executive at MTV and VH1
• Harry Shearer, comedian/political satirist, Big Shot Productions
• Don Was, music producer; Producer of the Year, Grammy Award (1995)
• 3:30 pm – 4:30 pm

Declaration of Independents: Broadband Pioneers

Can you make a living at broadband content creation and how do you get anyone to watch? Internet meme creators showcase their work and examine whether it’s possible to translate independent online programming into a profitable enterprise.

• Moderator:  Chris Marlowe, digital media consultant, former director, media relations, Sony Pictures Digital and former editorial director, digital media, The Hollywood Reporter
• Hayden Black, CEO, Evil Global Corp. (“Goodnight Burbank” and “Abigail’s X-rated Teen Diary”)
• Michael Bellavia, CEO, Animax Entertainment, LLC
• Andy Dugan, producer/co-founder, itsallinyourhands.tv; producer, “The Knights of a Hundred Sorrows”; “Satacracy 88”; and “Blankslate”
• Evan Spiridellis, co-founder and head art guy, JibJab Media Inc.
• Kent Nichols, Beatbox Giant Productions, LLC; co-creator AskANinja.com and writer/director “Attack of the Killer Tomatoes”