We are currently programming 4 sessions for ad:tech San Franscico. Three at our ADM meeting on the 16th of April and 1 in the ad:tech conference programming on the 17th of April.

We are seeking podcast advertising customers to share their wisdom on ad formats, audience metrics and case studies.

If you work with an ad agency or marketer who would like to share their opinions and ideas and support one of the sessions below, please connect them via email to susan at personallifemedia dot com.

If you believe you have a strong case for speaking and can add value to one of these sessions below. Please email Susan.

(April 16th)

Session#1
Downloadable Media: The State of the Industry and Success Stories
Get all the facts you need about podcasting, vidcasting and portable media in this session overview. You’ll learn the definition of “downloadable media,” how many consumers are currently enjoying portable content, who the biggest market players and media providers are, both from a network perspective, as well as top independent shows. An overview of various forms of advertising and sponsorship currently in the market will showcase some of the most impressive campaigns in the market today. Walk away with all you need to buy a campaign or sell an ad program.

Session #2
Downloadable Media Advertising Standards - New Units Debut for Public Comment
Thinking about buying advertising in portable media? Are you a content producer who wants a “piece of the action?” Come to this session to see the unveiling of the first set of ad formats to be ratified in the industry across all networks and individual properties that choose to participate in the industry standards and accept these new common formats. Attendees will see first hand the ad formats selected, hear the reasoning behind them and have the opportunity to comment in this open forum.

Session #3
Downloadable Media Audience Measurement Guidelines - New Best Practices Debut for Public Comment
This session unveils the Association’s recommendations for measuring podcast listener/viewer numbers that can be applied and replicated by any creator or aggregator of downloadable media. The ADM encourages open measurement standards that encourage consistent data collection and distribution within all participating member organizations. Creation of these standards allows confidence in reporting to advertising agencies and brand sponsors so increase the volume of media bought in this burgeoning category of highly engaged consumers.

The fourth session, incorporated in to the ad:tech programming will be this session - a little less “technical” and less “insider” than the first session at our ADM meeting but similar:

(April 17th)

Session #4
Marketing with Downloadable Media: Podcasts & Vidcasts - Buy Ads in Existing Content or Make Your Own Show?
Get all the facts you need about podcasting, vidcasting and portable media in this session overview. You’ll learn the definition of “downloadable media,” how many consumers are currently enjoying portable content, who the biggest market players and media providers are, both from a network perspective, as well as top independent shows. An overview of various forms of advertising and sponsorship currently in the market will showcase some of the most impressive campaigns in the market today. And you’ll learn how to create your own podcast and why that might make sense for your brand or corporation. Walk away with all you need to buy a campaign in downloadable media or create your own show!