As you’ve hopefully seen by now, ADM is planning a special series of forums and sessions at ad:tech San Francisco, April 15-17. This is a great opportunity to put podcasting and downloadable media in the spotlight at a world-class digital marketing conference.

The early bird deadline for registration is March 14! So there’s only a few weeks left to get the best rate! And here’s the best part: ADM members will receive an exclusive discount on ad:tech registration fees.

Here’s a brief glimpse into the ADM lineup at ad:tech. April 16 will feature a full morning of forums specifically devoted to podcasting and downloadable media:

Downloadable Media: The State of the Industry and Success Stories
Get an update on the state of the industry, including fresh new research from Edison Media, an overview of the marketplace, and examples of how some publishers are tapping into the value of their downloadable content.

Downloadable Media Advertising Standards - New Units Debut for Public Comment
Attendees will see firsthand the ad formats selected, hear the reasoning behind them and have the opportunity to comment in this open forum.

Downloadable Media Audience Measurement Guidelines - New Best Practices Debut for Public Comment
This session unveils the Association’s recommendations for measuring podcast listener/viewer numbers that can be applied and replicated by any creator or aggregator of downloadable media.

In addition, ADM will be presenting a general session on April 17 titled, Marketing with Downloadable Media: Podcasts & Vidcasts - Buy Ads in Existing Content or Make Your Own Show?

For the full agenda and descriptions of these sessions, visit ADM @ ad:tech section on this website. Also keep your eyes on that space for news about networking opportunities and other events.

The ad:tech event is full of exciting sessions on a wide range of digital marketing areas relevant to all publishers of digital content. You can find more information and the full conference schedule here:

http://www.ad-tech.com/sf/adtech_san_francisco.aspx

If you plan to register now, contact ADM membership chairman Bryan Moffett (bmoffett@npr.org) for more information about the discount, or to get the discount code. Otherwise, look for more information in the coming days.

Best,

Bryan Moffett
ADM Membership Chair