To provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in downloadable media (such as RSS media enclosures) across the Internet, iPods, MP3 players, cellular handsets, mobile devices, set-top box, P2P and other upcoming platforms.

The Association’s Key Objectives

• To support the momentum around advertising and sponsorship of audio and video podcasting to create revenue for all groups in the ADM constituency
• To establish terminology, standards, guidelines and best-practices that make downloadable content easy to justify, buy, scale and measure both in advertising efficacy and audience metrics
• To support and provide a network through which the industry can share knowledge and educate advertisers, agencies, press and analysts as well as content producers and distributors in understanding the unique attributes and value of portable media
• To be an advocate for everyone from individual podcasters to major media companies who deliver content in a downloadable format across multiple platforms