Association for Downloadable Media FORUM
@ ad:tech San Francisco

April 16 & 17, Moscone Center

April 16th

9:00 – 9:15
ADM Business Update and Discussion of Top-line Progress and Future Plans
Chris MacDonald, Libsyn Pro, Chairman, ADM
9:15 - 9:55
Session#1
Downloadable Media: The State of the Industry and Success Stories
Get all the facts you need about podcasting, vidcasting and portable media in this session overview. You’ll learn the definition of “downloadable media,” how many consumers are currently enjoying portable content, who the biggest market players and media providers are, both from a network perspective, as well as top independent shows.
Get an update on the podcast audience–who is listening, what they want to hear and how they spend their time. The Podcast Consumer Revealed III: The evolving podcast market and its implications for advertisers and media planners by Edison Media provides attendees with exclusive access to the third edition of this study, and a complete analysis of the growing podcast audience including the composition, consumption habits, wants and needs of podcast consumers as well as previously unreleased data on the power of podcast advertising–its reach, effectiveness and Edison’s analysis of the implications for content producers in 2008 and beyond.

You’ll also enjoy an overview of various forms of advertising and sponsorship currently in the market will showcase some of the most impressive campaigns in the market today. Walk away with all you need to buy a campaign or sell an ad program.
Moderator: Susan Bratton, Personal Life Media, Vice Chair, ADM

Presenters:
Elisabeth Lewin, PodcastingNews (case studies)
Kendall Allen, Incognito Digital (making the case for integrating downloadable content)
Tom Webster, Edison Media Research (Podcast Consumer Revealed III)

10:00-10:45
Session #2
Downloadable Media Advertising Standards - New Units Debut for Public Comment
Thinking about buying advertising in portable media? Are you a content producer who wants a “piece of the action?” Come to this session to see the unveiling of the first set of ad formats to be ratified in the industry across all networks and individual properties that choose to participate in the industry standards and accept these new common formats. Attendees will see first hand the ad formats selected, hear the reasoning behind them and have the opportunity to comment in this open forum.
Moderator: Bryan Moffett, NPR

Presenters:
Brian McMahon, National Podcasting Systems and Chair of Ad Standards Committee (presenting Ad Standards)
David Herscott, MEA Digital (POV on Ad Standards)
Sean Cheyney, CMO, AccuQuote (POV on podcast campaigns)

Break 10:45-11:00

11:00-11:45 Session #3
Downloadable Media Audience Measurement Guidelines - New Best Practices Debut for Public Comment
This session unveils the Association’s recommendations for measuring podcast listener/viewer numbers that can be applied and replicated by any creator or aggregator of downloadable media. The ADM encourages open measurement standards that encourage consistent data collection and distribution within all participating member organizations. Creation of these standards allows confidence in reporting to advertising agencies and brand sponsors so increase the volume of media bought in this burgeoning category of highly engaged consumers. Learn how publishers are using portable content and marketers are activating the long tail.
Moderator: Chris MacDonald, Libsyn PRO, Chairman, ADM
Presenters:
Angelo Mandato, RawVoice and Chair of Measurement Committee (presents guidelines)
Stephen Smyk, Performance Bridge (Agency POV on Audience Measurement)
Daniel Rioux, SVP, Media Director, Campbell-Ewald for The Navy

April 17th

10:45-11:30 a.m.
Marketing with Downloadable Media: Podcasts & Vidcasts - Buy Ads in Existing Content or Make Your Own Show?

Get all the facts you need about podcasting, vidcasting and portable media in this session overview. Find out who is listening, what they want to hear and how they spend their time. You’ll learn the definition of “downloadable media,” how many consumers are currently enjoying portable content, who the biggest market players and media providers are, both from a network perspective, as well as top independent shows.

Get an update on the podcast audience–The Podcast Consumer Revealed III: The evolving podcast market and its implications for advertisers and media planners by Edison Media provides attendees with exclusive access to the third edition of this study, and a complete analysis of the growing podcast audience including the composition, consumption habits, wants and needs of podcast consumers as well as previously unreleased data on the reach, effectiveness and power of podcast advertising.

Get an overview of various forms of advertising and sponsorship through a showcase of some of the most impressive campaigns in the market. And you’ll learn how to create your own podcast and why that might make sense for your brand or corporation. In addition, you’ll learn about creating community with your audience if you “roll your own” show. Walk away with all you need to buy a campaign in downloadable media or create your own show.

Moderator: Chris MacDonald, EVP, Libsyn PRO (presenting the Edison overview)

Presenters:

• Jim Louderback, CEO, Revision3 (ad formats, both audio and video and how to buy a campaign)
• Kin Robles, President, National Podcasting System (roll your own show)
• Mark McCrery, CEO Podtrac (case studies of effective programs - co-developed with Elisabeth Lewin)
• Roxanne Darling, Host, “Beach Walks with Rox” (creating community and the power of engagement)