The Association for Downloadable Media Ad Council

On March 10th, 2008 – the Association for Downloadable Media announced the formation of the ADM Ad Council, a thirteen-member group comprised of media professionals from leading interactive advertising agencies. The members of the Ad Council are highly experienced digital media pioneers who are volunteering to be the sounding board for the ADM committees as they develop standards for monetization of downloadable media, making sure the standards dovetail with prevailing digital advertising best practices.

The prestigious group of Ad Council members include:

Jonathan Adams, Vice President, Group Director, Media Digitas (Publicis Groupe)

Kendall Allen, Managing Director, Incognito Digital
With key periods of her career spent in the SF Bay Area and now on the East Coast in New York, Allen has consulted with, launched and staffed engagement teams against the digital marketing efforts of marketers including Ask Jeeves, SF Examiner, Chandon, Intel, Intuit, VOOM, American Express, Fairmont Hotels, McGraw-Hill and Colgate-Palmolive. Allen joins the parent company (IndustryNext) founded by Gray and Hoydich and teams with her partner, Elizabeth Bleser, to run and grow the agency side of the business, Incognito Digital, and the brands it serves: Bloomberg News, Bloomberg Media, Haier America, Hyrian, LP, OKI and Fox. Allen frequently participates on industry panels or takes on speaking engagements where she can contribute to the discussion. Speaking engagements include those for Incisive Media (SES) and occasionally in the classroom, as a guest instructor. Given the range and depth of Allen’s background, the topics are highly varied.

David Berkowitz, Director of Emerging Media & Client Strategy, 360i
David Berkowitz is Director of Emerging Media & Client Strategy for 360i, the search-centric digital marketing agency. He helps 360i’s leading brands in media & entertainment, retail, and other verticals leverage marketing opportunities at the nexus of search engine marketing and social media. Additionally, every Tuesday, he pens the Search Insider column for MediaPost, with over 125 articles published to date. Mr. Berkowitz has also blogged extensively, launching MarketersStudio.com, an Ad Age Power 150 media & marketing blog. He has contributed to MarketingVox, nowEurope, AdTechBlog, and other blogs.

Jason Burnham, CEO, Burnham Marketing
Burnham Marketing was established to help companies expand their digital marketing knowledge and capabilities, as well as manage the complexities of the interactive medium and marketplace. As an in-source or out-source partner, Burnham works with marketers, agencies, and publishers to identify the challenges a company faces and provide solutions that create operational efficiencies and drive the strategic vision for a company’s digital marketing needs. As media director, Jason Burnham managed the media services for Horizon Interactive. Burnham is responsible for managing all of the company’s client relationships, as well as developing their digital marketing strategies as they pertain to media and relationship marketing. As a result, Burnham worked very closely with his team in the media planning and buying process, as well as campaign analysis and optimization.

Jocelyn Griffing, Senior Vice President Online Media at ICON International, an Omnicom Company
Jocelyn brings a complement of traditional and digital media experience to ICON International. She is responsible for the clients, staff and P&L of the Online department. Following her National Broadcast TV background, she has been at the forefront of the Internet since its commercial inception, holding a broad range of positions on both the publisher and agency sides.

David Herscott, President, MEA Digital
An Internet Marketing veteran, David developed some of the earliest commercial websites for companies such as: AT&T, Delta Airlines, Coors Brewing Co., and MasterCard while at Modem Media in the mid 1990s. In addition, David has held senior-level marketing positions with BBDO, MP3.com, CDNow.com, and Pointcast. When not working with clients, David is a published author (Marketing Mojo), Columnist (ADOTAS), speaker (ad:tech, Jupiter, DMA) and an advisor to Wall Street on Internet Marketing trends and technology.

Tom Hespos, President, Underscore Marketing LLC
A true digital Old Timer, Tom Hespos has been involved in interactive communications since the commercial explosion of the World Wide Web in 1994. In 2002, Tom started Underscore Marketing with the goal of providing compelling integrated communications strategy and execution with strong roots in digital media to clients from all product and service categories. An avid writer, Tom is well known as a weekly columnist for such publications as iMedia Connection, ClickZ and Mediapost. His writing has also appeared in DM News, Business 2.0, The Industry Standard and several other business publications. Tom also founded The Old Timers List, a private industry discussion list for experienced online marketing professionals.

Alyson Hyder, Director, Digital Marketing Services, Avenue A-Razorfish
In her current role, Alyson oversees global media planning for a wide variety of retail, financial services, entertainment and high tech companies within the fortune 500. Over the last 3 years, Alyson has overseen the annual media spend of approximately $750M across 1800 digital properties. She is a key member of the California leadership team, contributing to the overall digital marketing practice by identifying media trends, key opportunities for unique growth, and participating in up front planning across major publishers and clients. Most recently, Alyson has been working with fortune 100 companies to bridge the gap between digital advertising and web site operation, to create a unified digital experience from initial touch point through post sale support.

Jennifer Kim, Vice President, Integrated Strategy, Sigma Group
Jennifer Kim oversees strategic account and media program development for many of Sigma’s clients, including Hunter Douglas, PR Newswire and Panasonic Toughbook (winner of Best Integrated Campaign, 2007, BtoB Magazine), to name a few. In her current role, Jennifer leads the collaborative integration of traditional and new emerging media and marketing practices to ensure her client’s initiatives are crafted and implemented to fully embrace, engage and influence customers.

Susan MacDermid, Senior Vice President, Real Branding
Susan MacDermid oversees Real Branding’s strategy and business development practices, leveraging insight into customer behavior to develop digital strategies that achieve marketing objectives. Susan’s clients have included 25 of the world’s top 100 brands and in 2007 Susan was promoted to the Executive Committee, responsible for setting the agency’s strategic vision, providing direction to the Managing Directors, and reporting to the Board. Susan also sits on the Board of Advisors for the iMedia Agency Summit and the Board of Directors for the AMA, Silicon Valley.

Jennifer Samples, Senior Vice President, Digital Director, Targetcast

Stephen Smyk, CEO, Performance Bridge

Jeff Adelson-Yan, Co-Founder & Managing Partner, Levelwing Media
In the spring of 2002, Jeff co-founded Levelwing Media with just one client. Today, he serves as Managing Partner guiding client operations for the agency. Prior to Levelwing Media, he held strategic positions in product management, sales and business development with Coolsavings.com (now Q Interactive), Yo.com, and Brown Management Group. Recognized as an industry authority, he has been a featured speaker for “Meet the Marketer”, his writings have appeared in various publications, and most recently, he was selected to the Final Round Judging Panel for the Effie Awards competition.