News
Below you will find the full text of our latest press releases. For a list of other appearances of ADM in the news please visit our newsroom.
Association for Downloadable Media Members Adopt Standards and Measurement Guidelines
Ad Standards Define Industry Units and Organize Audience Reporting
Washington, D.C. February 2, 2009 – The Association for Downloadable Media (ADM), which facilitates the monetization of episodic consumer-downloaded content, today announced a list of members who are in voluntary support of the first standards and guidelines agreed upon by the organization. This further advances the organization’s charter of creating a landscape favorable to the commercialization of web-delivered shows.
Both the ad standards and audience measurement guidelines were created by open committees, then offered for public comment, edited and ratified by the organization. Though many members have been following these formats as a standard practice of doing business, the member organizations are now organizing to publicly support these standards in an effort to create a scalable, organized market for advertisers to easily flight campaigns and become sponsors of episodic podcasts and vidcasts.
“Our members’ voluntary support of the ADM standards and guidelines provides structural integrity across separately-held ad networks, inventory pools and publisher assets, to create the scale needed to operate in today’s advertising marketplace,” says Chris MacDonald, Chairman of the Association for Downloadable Media. (http://www.downloadablemedia.org.)
Ad units that have been standardized include pre, mid and post roll insertions, product placement within shows, and host-endorsements among the twenty-five creative options outlined in the standards document. The measurement guidelines give each member company one of two reporting options, based on how their shows are hosted, either Native Server Measurement (NSM) or Third Party Measurement (TPM).
Now marketers can create ad units they can run in multiple podcast networks as well as in the shows of independent content producers to weave together a demographic and/or contextually targeted campaign. Further, audience metrics can be compared more easily and with confidence.
“With the emergence of each new digital media it’s vital to create standardized ad units and measurement. Now that downloadable media companies are adopting the ADM guidelines, ad agencies will include podcasts and vidcasts in their media recommendations as standardized units mean they can scale across multiple content producers to get the reach they need.” Susan MacDermid, SVP, Real Branding.”
List of the Member Companies Participating in the Standards:
The ADM is open to both corporate and individual producers of content as well as non-profits, advertising agencies and solutions providers in the portable media space. The following companies that have agreed to offer at least a portion of the ad units outlined in the standards document and to report their audience metrics through one of the two methods outlined in the guideline are listed below.
COMPANY / CONTACT
BackBeat Media / Dave Hamilton
Bare Feet Studios / Roxanne Darling
Burst Marketing / Rob Simon
Circle of Seven Productions Sheila English
Coverville / Brian Ibbott
Culinary Media Network Jennifer Iannolo
Culture Catch / Richard Burns
IndieFeed / Chris Macdonald
KCRW / Jennifer Ferro
Kiptronic / Dave Rowley
Modified Media / Doug Taylor
NPR / Bryan Moffett
Personal Life Media / Susan Bratton
Podcast.com (Treedia Labs) / Glenn Gaudet
Podtrac / Mark McCrery
Portage Media Solutions / Jeremiah Staes
PRI / Morgan Church
Quick and Dirty Tips / Richard Rhorer
Raw Voice / Angelo Mandato
Revision3 / Jim Louderback
Sciencepodcasters.org / Ginger Campbell
SkydiverGirls.tv / Karen KFC Blanchette
The Best Radio You Have Never Heard / Perry Bax
Volomedia / Jeff Karnes
Wizzard Media / Chris Macdonald
ZimmComm New Media / Chuck Zimmerman
The Association for Downloadable Media Appoints New Director
Phil Wilson to Drive Projects That Help Buyers Sponsor Episodic Content
Washington, DC — February 2, 2009 — The Association for Downloadable Media (ADM), established to focus on best practices for monetizing consumer-downloaded content, is happy to announce the appointment of Phil Wilson to Director of the Association.
Phil brings a wealth of new media, established radio industry, and non-profit project organization skills that will be applied toward the Association’s ongoing and future projects. As Director, his role includes coordinating and supporting the Association’s volunteer member chair activities.
Phil says, “I’m excited to be working with such a great group of forward thinkers. The ADM has made some great strides on behalf of its members yet there’s still plenty to do. I look forward to assisting the board in serving the membership and the industry as a whole.”
In addition to his background in broadcast programming and management, Phil’s experience in the interactive media world provide him a unique understanding of the media consumer and buyer as well as a valuable skill set to draw from while confronting the issues facing the members of the ADM.
Phil’s appointment to Director fills our critical function to provide the Association with a full spectrum of project tracking and accountability service to our member constituents. We are honored to have such a targeted and high caliber appointment.
The Association for Downloadable Media is committed to advancing its charter: creating a landscape favorable to the commercialization of portable media. The ADM’s focus includes revenue generation from advertising and sponsorships of audio and video podcasts, (aka vidcasts, or vlogs), and other digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come.
Chris MacDonald
Chairman of the Association for Downloadable Media.
More about Phil Wilson
Phil Wilson has programmed and overseen the operations of broadcast radio outlets for companies both small and large, most recently CBS Radio. His past 2 years have been dedicated to online media endeavors including co-founding Localtone Systems, a company dedicated to user-generated and listener-controlled content across multiple platforms and consulting companies on interactive and social media participation and marketing through his company RemainComm. He also recently created and launched ComicTwit, a website and Twitter application. Phil contributes to and participates in a weekly podcast produced by Minnov8, a site he helped launch dedicated to innovation in Internet and web technology Minnesota.
Ready, Set, Download: The Association for Downloadable Media Releases Essential Industry Standards for Consumer Downloaded Content
Trusted Standards to Buy Advertising Across Myriad of Programming
Washington, DC – July 28, 2008 - The Association for Downloadable Media (ADM), established to focus on best practices for monetizing consumer-downloaded content, has announced the release of its first ad unit standards and audience measurement guidelines for industry compliance. The Download Measurement Guidelines and Advertising Unit Standards are available now at the Association for Downloadable Media.
The first of its kind, the ADM audience measurement guidelines reflect a defined approach to assist advertisers and sponsors of audio and video podcasts, distributed digital content including web and mobile downloads, with criteria to measure listener/viewer numbers. The ad unit standards are the first in a series of formats that content producers can offer to monetize their shows so that buyers can run the same creative across many individual shows and various networks. Having ad standards in downloadable media allows media campaigns to scale across hundreds of thousands of offerings.
“In The Podcast Consumer Revealed 2008 study derived from the Arbitron/Edison Media Research Internet and Multimedia study – podcast consumers are extremely attractive advertising targets and the industry is seeing a significant surge in listeners who knowingly select a program (rather than passively consuming whatever is available via traditional media), downloading it and potentially moving it to a portable device. This enhanced level of engagement with the programs and hosts of the shows they select may translate to an increased credibility and level of trust for the show’s sponsors and advertisers.
The ratified guidelines have been accepted by the ADM Ad Council, a special fourteen-member interactive advertising agency liaison group, which acts as a sounding board for the ADM committees. The Ad Council group insures the ADM standards and guidelines dovetail with prevailing digital advertising best practices.
The Advertising Unit Standards include three kinds of formats – Insertions, Content Participation and Collateral. The units outlined in the document are the most common set of existing formats in use today by sponsors and content producers. The ADM has plans to innovate new formats in the future, but this initial version of the Standards serves to organize the common set to make it most available to buyers industry wide.
INSERTIONS
Definition: A separate ad file that is attached, inserted, or edited into an audio or video podcast.
Time: Up to :10, :15, 30 or :60 seconds
Location: Pre-roll; mid-roll; post-roll
CONTENT PARTICIPATION
Definition: When an advertiser’s message is included as part of the audio or video podcast content.
Examples:
1. Underwritten Sponsorship
2. Scripted Live Read
3. Talking Points
4. Host Endorsements
5. Product Placement / Product Discussion
6. Sponsored Interstitials
7. Special Episodes
8. Advertorials / Interviews
9. Infomercials
COLLATERALS
Definition: All the other real estate that a podcaster has that may be included as part of an advertising or sponsorship package, or as separate items a lá carte.
Examples:
1. Show notes on podcast website
2. ID3 tags in podcast episode file
3. Album Art Cards
4. Link and banner in enhanced audio podcasts
5. Overlays, underlays in video podcasts
6. Web banners, buttons, text links, hyperlinks (using IAB standards)
7. Email sponsorships
8. Press Releases
9. Product sales (CDs, DVDs, merchandise)
10. Signage/Outdoor (for retail)
11. Brochures, flyers
Chair for the Advertising Standards Committee and National Podcasting System founder and CEO Brian McMahon stated: “The ratified standards encapsulate a long history of advertisement units that are applicable in the downloadable arena. This provides publishers, advertisers and agencies with a solid footing and shared vocabulary for value and monetization opportunity.”
Because there are two ways a content creator can get access to audience data, the ADM now recognizes two types of effective measurement techniques, Native Server Measurement or Third Party Measurement. Both are approved by the ADM in providing accurate data when complying with the standards parameters:
Native Server Measurement (NSM)
The Native Server is the actual end point where the media is hosted. Native Server Measurement refers to the log files derived from the Native Server. It may include the amount of data that was transferred in each log entry, and therefore may provide information to derive more than simple download statistics.
Third Party Measurement (TPM)
A Third Party server is the intermediary between the Native Server and another Third Party Server. Third Party Measurement refers to the files measuring the initial download requests as received by a third party server to be delivered to the requester. Because the Third Party server is a constant, it may uniformly measure download statistics across multiple hosting services.
Download Measurement Committee head, Angelo Mandato, CIO of Raw Voice, Inc. added: “The ADM has worked closely with the very organizations that will embrace these measurements ensuring they can be easily applied and replicated across the industry by any creator or aggregator of downloadable media. It is our goal to be the cornerstone of measurement practices and the just released standards represent only the beginning of the available opportunity for both the buyer and seller.”
The Association for Downloadable Media is committed to advancing its charter: creating a landscape favorable to the commercialization of portable media. The ADM’s focus includes revenue generation from advertising and sponsorships of audio and video podcasts, (aka vidcasts, or vlogs), and other digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come.
About the ADM
The Association for Downloadable Media is focused on providing standards for advertising and audience measurement for episodic and downloadable media. The organization’s constituents include individual podcasters, media companies, publishers, syndication companies and distributors offering downloadable media, advertising agencies, marketers, technology suppliers, hardware and software manufacturers of portable media products and services, market research firms and audience and advertising effectiveness measurement companies. Through our volunteer membership, we provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms.
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Get the Download
from the Association for Downloadable Media at
ad:tech San Francisco – April 16 & 17
Full Access to Unveiling of Ad Unit Standards, Audience Measurement Guidelines, Exclusive Market Data, Valuable Forum Discussions and One Incredible Party
San Francisco, CA (PRWeb) – March 31, 2008 - The Association for Downloadable Media (ADM), http://www.downloadablemedia.org, formed to focus on best practices for monetizing consumer-downloaded content, hosts the new Get the Download initiative to be held at the upcoming ad:tech San Francisco show April 16 and 17, 2008. ADM puts the call out to all downloadable media creators, media companies, agencies, publishers and distributors to Get the Download from the ADM. Get the Download focus areas will appear in several formats at ad:tech including:
- Four ADM Forum sessions designed to provide the downloadable media audience with ad standards & guidelines and market insight;
- An ADM Get The Download booth for added accessibility to the association and its members; and
- A slick urban roof-top party set to bring out some of the industry’s best creative talents.
Leveraging the association’s charter, the ADM has devised four motivating forum sessions taking place in rooms 130/131 of the Moscone Convention Center. These forum sessions are comprised of information created to better educate on the industry role the association is taking to help advertisers realize more impact for their advertising dollar. Forum topics include:
- Downloadable Media: The State of the Industry featuring exclusive findings based upon previously unreleased data from Arbitron/Edison Media Research Internet and Multimedia 2008 – The Podcast Consumer Revealed III study. April 16, 9:15 – 9:55 a.m. Rooms 130/131.
- Downloadable Media Advertising Standards – New Units Debut for Public Comment – witness the unveiling of the industry’s first set of ad formats and have the opportunity to comment in this open forum. April 16, 10:00 – 10:45 a.m. Rooms 130/131.
- Downloadable Media Audience Measurement Guidelines – New Best Practices Debut for Public Comment – hear first hand the recommendations for measuring podcast listener/viewer numbers to be applied and replicated by any creator or aggregator of downloadable media. April 16, 11:00 – 11:45 a.m. Rooms 130/131.
- Marketing with Downloadable Media: Podcasts & Vidcasts – Buy Ads in Existing Content or Make Your Own Show – an overview of various forms of advertising and sponsorship through a showcase of some of the most impressive campaigns in the market. April 17, 10:45 – 11:30 a.m. Rooms 130/131.
Read the complete forum summaries.
ADM is in the House
Appearing on the ad:tech exhibition floor, Moscone North, Booth #5265, new and existing ADM members can visit the ADM booth for free tickets to the ADM Inaugural Get the Download Party, find more information about ADM and its sponsors, discuss member benefits, and obtain a copy of the ADM’s proposed Audience Measurement Guidelines along with other valuable reference material.
Download with a View
Surround yourself with the downloadable media elite at the ADM Inaugural Get the Download Party taking place on Wednesday April 16 at 6:00 p.m. high atop the roof of Kiptronic. Pick-up free tickets for this event at the ADM Booth #5265. Party goers can learn more about the Association for Downloadable Media, meet supporting sponsors including Kiptronic and SkyTide or just come for the spectacular view and a signature ADM cocktail. Kiptronic is located at 605 Market St. Ste. 1400 – a short walk from Moscone.
About ad:tech
For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 11 shows in 7 countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. ad:tech, is the largest tradeshow and conference in the world for digital marketing and advertising professionals.
About Association for Downloadable Media
The Association for Downloadable Media is a non-profit organization focused on providing standards for advertising and audience measurement for episodic and downloadable media. Through our volunteer membership, we provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms. For more information, please visit the ADM website at http://www.downloadablemedia.org.
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For more information, contact: Susan Bratton Personal Life Media 650-948-0500 susan at personallifemedia dot com
Cindy Cooper Cooper PR 408-806-4683 cindycooper at downloadable media dot org
Association for Downloadable Media Announces Formation of Ad Council and Appointment of Agency Liaison
First Standards and Guidelines To Be Presented at ADM Forum at ad:tech San Francisco
Washington, DC (PR WEB) March 10, 2008 — The Association for Downloadable Media (ADM) announced today the appointment of a special advertising agency liaison to the organization, along with the confirmation of a fourteen-member Ad Council, comprised of media professionals from leading interactive advertising agencies.
The council will act as a sounding board for the ADM committees, which are creating downloadable media advertising standards and guidelines. David Herscott, President of San Diego-based interactive agency MEA Digital, has been appointed the liaison between the Ad Council of media strategists and the ADM committee chairs.
The Association for Downloadable Media is committed to advancing its charter: creating a landscape favorable to the commercialization of portable media. The ADM’s focus includes revenue generation from advertising and sponsorships of audio and video podcasts, (aka vidcasts, or vlogs), and other digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come.
The Association for Downloadable Media, formed to focus specifically on monetizing consumer-downloaded content will be releasing initial ad unit standards and audience measurement guidelines for public consideration at the ADM Forum at ad:tech San Francisco April 16th from 9:00 am – 11:45 am at Moscone Center.
Chris MacDonald, Chairman of the ADM and Executive Vice President for Business Development and Operations, Libsyn PRO Enterprise Platform, said regarding this announcement: “People have been talking for years about the need for podcasting ad standards. We’re taking the first big leap on standards-setting and are working proactively to verify that the ad formats and audience measurement processes we set will work for both the buyer and seller.”
“Podcasting and downloadable content are the next frontier of digital media. The members of the Ad Council and I are excited to work with the ADM committees. Our work together will help brands leverage the amazing engagement we find with the audiences of downloadable content, says David Herscott, President, MEA Digital”
The members of the Ad Council are highly experienced digital media pioneers who are volunteering to be the sounding board for the ADM committees as they develop standards for monetization of downloadable media, making sure the standards dovetail with prevailing digital advertising best practices.
The Ad Council members include:
Jonathan Adams, Vice President, Group Director, Media Digitas (Publicis Groupe)
Kendall Allen, Managing Director, Incognito Digital
David Berkowitz, Director of Emerging Media & Client Strategy, 360i
Jason Burnham, CEO, Burnham Marketing
Jocelyn Griffing, Senior Vice President Online Media at ICON International, an Omnicom Company
David Herscott, President, MEA Digital
Tom Hespos, President, Underscore Marketing LLC
Alyson Hyder, Director, Digital Marketing Services, Avenue A-Razorfish
Jennifer Kim, Vice President, Integrated Strategy, Sigma Group
Susan MacDermid, Senior Vice President, Real Branding
Jennifer Samples, Senior Vice President, Digital Director, Targetcast
Stephen Smyk, CEO, Performance Bridge
Jeff Adelson-Yan, Managing Partner, Levelwing Media
About the ADM:
The Association for Downloadable Media is focused on providing standards for advertising and audience measurement for episodic and downloadable media.
The organization’s constituents include individual podcasters, media companies, publishers, syndication companies and distributors offering downloadable media, advertising agencies, marketers, technology suppliers, hardware and software manufacturers of portable media products and services, market research firms and audience and advertising effectiveness measurement companies. Through our volunteer membership, we provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms.
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For more information, contact: Susan Bratton Personal Life Media 650-948-0500 susan at personallifemedia dot com
Cindy Cooper Cooper PR 408-806-4683 cindycooper at downloadable media dot org
The Votes are In, “Association for Downloadable Media” Announces Election Results
Executive and Advisory Board and Committee Chairs Selected by Members
NEW YORK/SAN FRANCISCO, December 3, 2007 – The Association for Downloadable Media (ADM) announced today the election results for the 20 inaugural office seat positions including the Executive Board (Chair, Vice Chair, Secretary, Treasurer); eleven (11) Advisory Board seats, Chairs for: Advertising Standards Committee, Education & Outreach Committee, Measurement Committee, Membership Committee and the Terminology Standardization Committee.
Set to provide leadership in measurement standards, research, education and advocacy to all those involved in portable media, the ADM is committed to advancing its charter of creating a landscape that facilitates the commercialization of this growing audience. The ADM’s focus includes revenue generation from advertising and sponsorships of podcasts, vodcasts (aka vidcasts, video podcasts, or vlogs), and other audio/video digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come.
The organization has been formed to focus specifically on any content downloaded by consumers, and will work in collaboration with related industry associations. Chris MacDonald, EVP Business Development and Operations Libsyn PRO Enterprise Platform, founder of IndieFeed and newly elected Chairman of the ADM says, “The initial set of ADM founders and current members have accomplished considerable groundwork. Now that we’re formalized, we will aggressively drive the agenda for monetization and advertising effectiveness of downloadable media and accelerate our membership drive. We will reach out to existing organizations to provide leadership, support, and assistance to this new emerging area. Additionally, we will strive to become the preeminent information resource for efficacy and measurable results in the downloadable media space.”
Susan Bratton, CEO of Personal Life Media, newly elected Vice Chairman and progenitor of the organization says, “Our leadership team and our 188 members are ready to populate the committees and get to work. Expect great strides in actionable industry guidelines from this experienced group.”
Elected individuals for the 4 Executive Committees (Chairman, Vice Chairman, Secretary and Treasurer), 11 Advisory Board seats and 5 Committee Chair positions are: Chairman * Chris MacDonald, EVP Business Development and Operations Libsyn PRO Enterprise Platform and Founder of Indiefeed Vice Chairman * Susan Bratton, CEO, Personal Life Media Secretary * Matthew Snodgrass, VP Digital Marketing, Porter Novelli Treasurer * Duncan Perry, COO, Podcast.com, Treedia Labs Advisory Board * CC Chapman, Podcaster and Partner, The Advance Guard * Jonathan Cobb, Founder and CTO, Kiptronic * John Furrier, Founder, Podtech * Rob Greenlee, Podcast Programming Lead, Microsoft Zune * John Havens, VP, Business Development, BlogTalkRadio * Risto Koski, Business Manager, Multimedia/Nokia Music, Nokia * Jim Louderback, CEO, Revision3 * Mark McCrery, Founder and CEO, Podtrac * Elisabeth McLaury Lewin, Publisher, PodcastingNews.com * Kent Nichols, Principle, AskANinja.com * Tim Street, Principle, French Maid TV Committee Chair: Advertising Standards * Brian McMahon, CEO, National Podcasting System Committee Chair: Education & Outreach * Rob Walch, VP, Podcaster Relations, Wizzard Media Committee Chair: Measurement * Angelo Mandato, CIO, RawVoice, Inc. Committee Chair: Membership Committee * Bryan Moffett, Sponsorship Operations Manager, NPR Digital Media Committee Chair: Terminology Standardization * David Rowley, VP Engineering, Kiptronic, Inc.
About the ADM:
The Association for Downloadable Media is focused on providing standards for advertising and audience measurement for episodic and downloadable media. Our constituents include individual podcasters, media companies, publishers, syndication companies and distributors offering downloadable media, advertising agencies, marketers, technology suppliers, hardware and software manufacturers of portable media products and services, market research firms and audience and advertising effectiveness measurement companies. Through our volunteer membership, we provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms.
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For more information, contact: Susan Bratton, Personal Life Media 650-948-0500 susan at personallifemedia dot com
Matthew Snodgrass, Porter Novelli 212-601-8269 matthew dot snodgrass at porternovelli dot com
Association for Downloadable Media Hosts Open Meeting at the Podcast and New Media Expo
All companies and individuals involved in monetizing portable content invited to open forum.
NEW YORK/SAN FRANCISCO, September 12, 2007 – The recently formed Association for Downloadable Media (ADM) will hold its first in-person meeting at the Podcasting & New Media Expo in Ontario, CA. The meeting will be held at 7:30 a.m. PDT on Friday, September 28, 2007 in Ballroom A. Anyone can attend who is registered as an expo attendee. Free and paid options are available at http://www.NewMediaExpo.com/register.php.
Agenda items to be discussed include the goals of the organization, the continued membership drive, committee formation action plans, first priority deliverables as an organization, potential membership benefits for podcasters, and the process for the nominations for board seats and committees. After the initial member conference call August 22 nd, this is the first in-person meeting of ADM paid and prospective members and is shaping up to be a productive gathering. ADM has been successful at attracting members and has a roster of 50 publishers, agencies, vendors and metrics companies. The current membership list is posted on the site at http://www.downloadablemedia.org.
This meeting will be an opportunity for new members to bring forth action items for the ADM to address. It is open to all interested parties, but members will have priority for their contributions because of the limited meeting time. Since the meeting is open, it is an excellent venue to consider membership for those prospective members interested in seeking additional information about the organization and its goals. All industry professionals interested in monetizing their content are encouraged to attend.
Nominations for the 4 Executive Committees (Chairman, Vice Chairman, Secretary and Treasurer), 11 Advisory Board seats and 5 Committee Chair positions are now open. Any current ADM members may nominate themselves or other members for office positions on the executive and advisory board slots or as committee chairs. Details on the nomination and voting process can be found at http://downloadablemedia.org/membership.html.
About the ADM:
The Association for Downloadable Media is focused on providing standards for advertising and audience measurement for episodic and downloadable media. Our constituents include individual podcasters, media companies, publishers, syndication companies and distributors offering downloadable media, advertising agencies, marketers, technology suppliers, hardware and software manufacturers of portable media products and services, market research firms and audience and advertising effectiveness measurement companies. Through our volunteer membership, the ADM provides leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms.
For more information, contact: Susan Bratton Personal Life Media 650-948-0500 susan at personallifemedia dot com
Matthew Snodgrass Porter Novelli 212-601-8269 matthew.snodgrass at porternovelli dot com
Association for Downloadable Media Announces Formation
Providing standards for advertising and audience measurement for episodic and downloadable media
NEW YORK/SAN FRANCISCO, July 16, 2007 – Industry leaders from the podcasting community announced today the formation of the Association for Downloadable Media (ADM). The goal of the ADM is to develop standardization of audience measurement and advertising for downloadable media. The ADM will focus primarily on the world of podcasting, downloadable media and portable content monetized by advertising and sponsorship. The ADM will create a landscape that facilitates the commercialization of this growing audience.
The purview of the ADM includes revenue generation from advertising and sponsorships of podcasts, vodcasts (aka vidcasts, video podcasts, or vlogs), and other audio/video digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come.The organization has been formed to focus specifically on any content downloaded by consumers, and will work in collaboration with related industry organizations, publishers and agencies such as the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (AAAA). The ADM will support the needs of publishers, producers, advertisers, agencies, vendors, research/measurement companies, as well as hardware and software manufacturers who are involved with the production or distribution of downloadable media.
Monetization of podcasts is a growing opportunity for these parties, and the ADM supports the momentum of this channel through the collective mindshare of its members.There has been a need for industry standards in the podosphere, and the ADM will help accelerate its growth into a commercially viable medium. “Podcast advertising is a burgeoning medium for marketers.” “Spending on podcasting advertising will quintuple over the next five years, from an $80 million market in 2006 to $400 million in 2011, says Geoff Ramsey, co-founder and CEO of eMarketer, Inc.” eMarketer estimates that spending for online video advertising will reach $410 million, an 82.2% gain over last year’s $225 million figure. In two more years, US marketers will spend over $1 billion, and only two years after that (in 2010), Internet video advertising will be a nearly $3 billion business. Much of online video will be downloadable.
Further, it is estimated that Apple has sold over 100 million iPods and that more than 300 million copies of iTunes have been installed. And according to an Arbitron/Edison Internet and Multimedia 2007 study, the number of people in the U.S. who have listened to a podcast has grown to 13% in 2007.The ADM will comprise an interim board of representatives from the following fifteen companies who met initially to establish the organization: Apple Inc., BlogTalkRadio, Kiptronic, Wizzard Media/LibSyn, NPR, Nielsen Online, Personal Life Media, Inc., Podbridge, PodTech, PodShow, Podtrac, Porter Novelli, Rev3 and Vogele & Associates.
Five initial committees will be formed immediately to address: advertising standards, measurement, outreach/education, terminology and membership. Membership application is now open on the ADM Web site at http://www.downloadablemedia.org. Nominations for the executive seats, advisory board and committee chairs will take place this summer.
For more information, contact:
Susan Bratton Personal Life Media 650-948-0500 susan at personallifemedia dot com
Matthew Snodgrass Porter Novelli 212-601-8269 matthew.snodgrass at porternovelli dot com
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